5 tips to get started with geomarketing

5 tips to get started with geomarketing


At Spotzi we believe that a map tells you more than any dataset. Geomarketing is one of the solutions that substantiate this thought. Lots of our customers already embraced this solution, because it allows them to analyze their (local) marketing efforts and helps them to plan new targeted marketing campaigns. With geomarketing you can:
  • Map out the addresses of your customers
  • Combine customer maps with mapped out data like spending and consumer styles so you can enrich your customer data
  • Analyze customers that are living near your business/shop location
  • Find location that might need some more attention
Our location data specialists are turning marketing/customer data into maps every day. That’s why we asked them some PRO tips to get you started with geomarketing.

Tips

1. Connect your data to our geomarketing data

Every Spotzi data set about demographics and consumer behavior is segmented by postal code area. This makes it easier to add more other business data sets by postal code. The Spotzi Join App enables you to combine multiple data sets with each other and to enrich your map with even more data.

5 tips to get started with geomarketing

2. Find high potential areas with filters

Filters are a must-have for everyone that wants to analyze their data. The Filter App offers you the possibility to create your own advanced filters. You can add as many filters as you want. Until you find the areas with the highest potential.

5 tips to get started with geomarketing

3. Find areas within a certain radius

Do you have a business location and do you only want to analyze the areas that are within a certain radius? The Spotzi GIS app offers the possibility to select a radius and set a certain radius (km/miles).

5 tips to get started with geomarketing

4. Analyze marketing data around your location

Got a small business and do you want to find out more about demographics, consumer behavior and income around your business location? In that case, you can draw a buffer around your location and filter your data based on this buffer layer. With our graphs you can directly find out information like population, average spending, average income and many more.

5 tips to get started with geomarketing

5. Export a list with high-potential areas

Most of the marketing software allows you to target areas like postal codes and other administrative areas. With Spotzi you can easily make your geospatial analysis and export this data to an Excel/CSV file that is suitable in most marketing software.

5 tips to get started with geomarketing

Geomarketing tools and data. All in one package.

Spotzi offers a few packages that has all the tools and data you need to get started with geomarketing. Our Marketing Plan contains a wide range of tools like the Join- and GIS App, but also provides data about demographics and income. Do you want to go a bit further? In that case, you might be interested in our Insights Plan for Marketing. This set contains the best tools and our most valuable data with spending and consumer styles.