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Getting started with geomarketing

Geomarketing is a great way to analyze and plan effectively targeted marketing campaigns. In this article, we give you 5 tips to get you started.

Tips

1. Connect your data to our geomarketing data

Every Spotzi data set about demographics and consumer behavior is segmented by postal code area. This makes it easier to add more other business data sets by postal code. The Spotzi Join App enables you to combine multiple data sets with each other and to enrich your map with even more data.

2. Find high potential areas with filters

Filters are a must-have for everyone that wants to analyze their data. The Filter App offers you the possibility to create your own advanced filters. You can add as many filters as you want. Until you find the areas with the highest potential.

3. Find areas within a certain radius

Do you have a business location and do you only want to analyze the areas that are within a certain radius? The Spotzi GIS app offers the possibility to select a radius and set a certain radius (km/miles).

4. Analyze marketing data around your location

Got a small business and do you want to find out more about demographics, consumer behavior and income around your business location? In that case, you can draw a buffer around your location and filter your data based on this buffer layer. With our graphs you can directly find out information like population, average spending, average income and many more.

5. Export a list with high-potential areas

Most of the marketing software allows you to target areas like postal codes and other administrative areas. With Spotzi you can easily make your geospatial analysis and export this data to an Excel/CSV file that is suitable in most marketing software.

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Whether you are new to data analytics or already an expert. We offer solutions for everyone. You don’t need to be a data expert to work with Spotzi Location. For more tailor made solutions we offer Spotzi Studio. With this plan you cannot only manage the data yourself but also connect to our API and manage users for the dashboards you create. Or work with our Market Ready Dashboards and drive on autopilot.