Unleash the power of location behaviour data and step into the future of advertising

People on the Move

EQ Works is able to track peoples movements. By overlaying physical locations of people on top of our data you’ll get great insights. Learn more about the data we offer in their platform on this page.

By using their platform Locus you are able to buy our data layers. The data is being offered of all Canada at DA Level.

EQ Works

+ 1 416 260 4494

Toronto Office
1235 Bay Street, Suite 401
Toronto, ON M5R 3K4

A. Food, Beverages

Four datasets are available within the food and beverages category:

  1. Food and Beverages at Home
  2. Alcoholic Beverages at Home
  3. Tobacco
  4. Food and Beverages Away from Home

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food mountain
clothing mountain

B. Apparel and Services

Apparel and services is divided into three datasets:

  1. Clothing
  2. Footwear
  3. Accessories

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C. Housing

Housing constists of five datasets:

  1. Household Furnishing and Decorations
  2. Household Products – Electrical
  3. Household Products – Non-Electrical
  4. House and Garden Tools
  5. Household Maintenance

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EQ Works

D. Entertainment

This purchasing power category consists of three datasets:

  1. Consumer Electronics
  2. Recreation and Hobbies
  3. Books, Newspapers and Magazines

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E. Personal and Healthcare

The personal and healthcare category offers two datasets:

  1. Personal Care
  2. Health Care Products

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EQ Works

Consumer Styles

The following Consumer Styles are being offered by EQ Works:

  1. The Next Generation
  2. Nest Starting Searchers
  3. Have Nots
  4. Modest Freedom
  5. Modest Cultural Diversity
  6. Modest Hard Working Cultural Diversity
  7. Modest Young Urban Renters
  8. Young and Ambitious
  9. Nest Builders
  10. Affluent Suburban Tweens
  11. Urban Elite
  12. Urban Uptown
  13. Thriving Fifties
  14. Seniors on budget
  15. Modest Senior Citizens in the suburbs
  16. Modest Urban Senior Citizens
  17. Modest Country life
  18. Budget Country Life
  19. Town Living

Learn more