Gain more insight into your customers

Do you want more turnover in new areas at home or abroad? Do you want to optimize your current store file? Are you looking for the best place to advertise? Spotzi offers these insights with readily available data from all countries in Europe and North America. On request we can also supply countries outside these continents.

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Insights Package

Demographics, income and spending

The Spotzi Insights Dashboard combines demographic characteristics, income and consumer expenses with each other. This allows you to advertise more targetedly, resulting in a higher conversion of your campaigns. Spotzi Insights is excellent for online campaigns, direct marketing, outdoor advertising and leaflet distribution.


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Bell Media


Cieslok Media

Customer Intelligence Group

Briggs and Walker

Abovo Media

Discover our data

Below you can find which datasets are available in our Insights Package. The data can also be ordered separately for use in your own analysis tools.

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Postal Code Boundaries

Our postal code boundaries help you plot your customers. Instantly find new opportunities with our high-quality boundary data. We have detailed postal code maps of over 50 countries.

The maps are updated on a regular basis by our professionals. We can also provide you with extra data at the postal code level such as income and age. Learn about your customers!

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Purchasing Power

Spotzi offers a broad range of data that provides insight into the purchasing behavior of potential customers.

This insightful data reveals the purchasing power potential for 17 food- and non-food product lines in more than 60 countries of the world. It is available at postal code level. For some countries, this data is even available at census level.

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Consumer Styles

The Spotzi Consumer Styles give you a better understanding of your existing client base. Also, it can help you find new prospects in areas with similar consumer types and minimize wasted advertising efforts. Your brochures, samples and mailings will generate a better response if you focus them in areas with high concentrations of your target group. Alternatively, you can target customers by postal codes online on Facebook and Google.

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High Quality Data

Our data analysts are always hard at work getting you data of the highest quality. This results in 100% verified and up-to-date information.

Instant Download

All datasets from our Datashop are directly available after payment. Download the data in CSV, Shapefile, KML or geoJSON format.


Simply order the data from the Datashop and combine this with a Spotzi Mapbuilder account. With this tool you can style your map, perform location analytics or share your maps with customers and colleagues.

Map Apps

Expand your Mapbuilder with our selection of apps. Add advanced map filters or combine datasets with the Join App. We offer endless possibilities.