Map Out Consumer Behavior
The Spotzi Consumer Styles data divides the global population into ten consumer-, or lifestyle profiles. This is accomplished by analyzing consumer patterns and census data all over the world. On the basis of this data, consumers are placed into ten overarching categories* that reflect their differing values and preferences.
*) Some countries only contain 9 categories. Check which countries are available.
Consumer styles data are available for the following countries:
- The Netherlands
- United Kingdom
North and Central America
- Costa Rica
- United States
Asia and Oceania
- New Zealand
The geodemographic classification created by Spotzi is based on microdata from Census Offices all over the world, Eurostat and local data partners.
The analysis was carried out using Census Key Statistics, Household Income and Purchasing power parities (PPPs). Only variables that were consistent across the whole of each country were considered for the classification. A total of 182 socio-economic and demographic variables, and derived variables have been defined within seven different domains:
- Demographic structure
- Household composition
- Socio-economic characteristics
Strongly correlated variables were removed to avoid the duplication of particular factors. This resulted in the formation of ten main groups. These main groups represent the median demographic composition of the world. Some countries like the UK and Canada have a strong ethnic diversity. The Office for National Statistics as well as the Census Office in the Netherlands create groups based on their ethnic background. Spotzi however looked at the housing preferences and purchasing power of ethnic groups and divides them accordingly.
The names and descriptions are meant to provide greater insight than just examining the statistical outputs of cluster analysis alone. While they may not necessarily reflect the characteristics of the entire population, they represent the general characteristics for the majority of areas assigned to specific clusters.
The Consumer Styles data can be obtained at the following three geographical levels:
- The postal code/ZIP code level
- The administrative area level (municipality level)
- Small area levels (subdivisions and neighborhoods) for some countries
Spotzi’s consumer styles data can be used in our MapBuilder or third-party GIS software. We are able to deliver the data to the following formats:
- ESRI File Geodatabase
- MapInfo TAB
Regional code (e.g., regional identifier, postcode, etc.)
Inhabitants and households
Number of inhabitants and households within a given region, provided in absolute and per mill values.
- At the postal code level by each of the 10 consumer style groups, the number of people and the percentage of people and index.
- At the municipality level by each of the 10 consumer style groups, the number of people and the percentage of people and index.
- At the small area level, the predominant consumer style.
Maps for Marketing
Spotzi has census data from multiple countries fully mapped out. Each census area has an extensive set of features available. We offer an extensive range of data to instantly select the right audience for your campaign.
Unlock the potential of our Purchasing Power data of 17 food and non-food product lines. An ideal dataset for enriching your customer database or mapping out new potential customers.
Discover trends in dwelling prices and act at the right time. Buy or sell land or properties based on insights created with our data.
Spotzi has postal code boundary maps of more than 30 countries in its data store. Easily segment your potential customers based on a postal code area and combine this with for instance our Consumer Styles.