SPOTZI MARKETING PLAN
Gain customers insight and discover new markets
Finding it difficult to find the right audience? Not with the Spotzi Marketing Plan. Our answer: Location, location, location. We believe that this is the key to gain more insight into your current customers and finding new ones. Fortunately, we are not the only ones who believe in the power of location. Many of our customers have used Spotzi to gain more insights into demographics, income and even consumer behavior. With the Spotzi Marketing Plan you turn locations into answers.
HOW TO USE THE SPOTZI MARKETING PLAN?
Which solutions does the Spotzi Marketing Plan offer?
At Spotzi we believe that dashboards are an important part of analyzing markets and creating new insights. We also get that creating dashboards shouldn’t have to take that long. After all, you aren’t a data scientist. Based on this idea we developed Spotzi. Simple tools combined with the latest data so you can focus on what really matters: Creating new insights and finding new potential customers for your company.
We offer the following solutions:
ENRICH CUSTOMER DATA BASED ON THEIR LOCATION AND CREATE AUDIENCES
Based on the location of your customer you can gain more insight into the demographics (age, households etc.), income, but also spending behavior. When you import your spreadsheet with addresses into our Mapbuilder they become dots on the map. Based on these locations you can enrich this data with our Join App.
No data? No problem! This plan offers demographics- and consumer data of a country of your choosing.
Determine the targeting of your campaign
SET UP SUCCESFUL CAMPAIGNS WITH THE BEST TARGETING
After determining the right target audience, the following question is: Where are they located? With the Spotzi Marketing Plan you can filter addresses based on a wide range of characteristics. Create filters based on average age, household size, disposable income or buying behavior and find our where you target audience is located.
Surrounding area analysis
ANALYZE CUSTOMERS AND COMPETITORS CLOSE TO YOUR LOCATION
Do you want to know what kind of customers are living close to your business location? Or do you want to know which target group you reach with your billboard? In that case, the Spotzi Marketing Plan definitely is the way to go. Draw a radius around your location and directly see more information about demographics and much more. Do you to perform a competitive analysis? Use our POI App to find them and to plot your competitors on the map.
Reach the right audience and find customers that might be interested in your product/service
Don’t let your gut feeling alone decide the targeting of your campaign. With our consumer spending data in the Spotzi Marketing Plan you don’t have to. This data shows you exactly where your product has the highest chance of success.
Discover new markets
EXTEND YOUR TARGET AUDIENCE AND FIND LOOK-A-LIKES IN OTHER COUNTRIES
When you mapped out the right target audience, you can start with finding look-a-like audiences in other countries. With the demographics and consumer data of more than 30 countries you can always find look-a-like audiences around the world.
At Spotzi we offer three plans for everyone. Whether you are a beginner or an advanced user of location intelligence tools. Whether you are a marketeer that wants to target the right audience or a real estate investor that want to analyze properties. Compare our plans and find the plan that suits your needs.
Increase the effectivity of marketing campaigns with data
How DigitalAudience uses Spotzi to increase the effectivity of their campaigns.
DigitalAudience is a data platform that helps online marketing professionals to reach the right audience for their online campaigns. They used the Spotzi Webservice to extend their database.