Purchasing Power Data

The purchasing power dataset reveals the disposable income and consumer spending of several food and non-food product lines, divided into 5 main categories and 17 subcategories. The data is based on census surveys- and a selection of commercial sources.

Contact us

Purchasing Power

Purchasing Power

Per census or Postal Code area we calculated the Purchasing Power per capita and per mill. Purchasing power is the disposable income. The five categories show what people spend on a certain product group.

A. Food, Beverages

Four datasets are available within the food and beverages category:

  1. Food and beverages at home
  2. Alcoholic beverages at home
  3. Tobacco
  4. Food and beverages away from home

Learn more

Purchasing Power
Purchasing Power

B. Apparel and Services

Apparel and services is divided into three datasets:

  1. Clothing
  2. Footwear
  3. Accessories

Learn more

C. Housing

Housing constists of five datasets:

  1. Household furnishing and decorations
  2. Household Products – electrical
  3. Household Products – non-electrical
  4. House and garden tools
  5. Household maintenance

Learn more

Purchasing Power
Purchasing Power

D. Entertainment

This purchasing power category consists of three datasets:

  1. Consumer electronics
  2. Recreation and hobbies
  3. Newsletters and books

Learn more

E. Personal and Healthcare

The personal and healthcare category offers two datasets:

  1. Personal care
  2. Health care products

Learn more

Purchasing Power


Spotzi uses the Consumer Expenditure Survey programs of census bureaus and commercial partners. These surveys provide data on expenditures, income, and the demographic characteristics of consumers.

A model links the outcome of consumer spending surveys to households with similar socioeconomic characteristics. The result is a consumer spending dataset divided into 5 main categories and 17 subcategories. The level of detail varies per country and ranges from the census level to the postal code level.

Per spending category, Spotzi calculates the average spending of all people living in a certain country. This average is set to 100. If people within a certain area spend more on a certain product the index will be higher than 100. For instance, if the index is 200, the people in this postal code area spend twice as much on that product.


The map on the left shows the shows the purchasing power index at the municipality level and the postal code level of several countries in Europe. The purchasing power data is available for every European country.

North America

Purchasing power data in North America is available for Canada and the United States. The map shows the purchasing power index at the ZIP code level in the United States.

Delivery of this data

The data can be obtained for specific areas of your choice, such as your company’s catchment areas or external sales regions. Spotzi adds the consumer styles dataset to our postal code maps so they can be used in our Mapbuilder or third-party GIS software.

Data structure
Regional code (e.g., regional identifier, postal code, etc.)
Regional designator (e.g., municipality, postal code, street)

Inhabitants and households
The number of inhabitants and households within a given region, provided in absolute and per mill values.

Purchasing power for a specific product line in millions
This dataset provides the amount of disposable income available for a specific product line (in millions) among the population of a given region.

Purchasing power for a specific product line in per mill values
This dataset indicates how the purchasing power for a specific product line (per mill) in a given region compares to the nationwide purchasing power for this product line. The sum of all per mill values equals 1000.

Purchasing power for a specific product line per inhabitant
This dataset provides the average annual expenditure per person in a given region for a specific product line. Values are listed in euros.

Purchasing power for a specific product line as an index per inhabitant
This dataset reveals the index value per inhabitant: a figure based on the national average of 100.0 per inhabitant. Thus, an index value of 110.0 means that the inhabitants of the region in question spend 10% more of their net income on the product line in question than the national average. By the same token, an index value of 90.0 means that the purchasing power for the region and product line in question is 10% less than the national average.

High Quality Data

Our data analysts are always hard at work to get you data of the highest quality. And that you can see.

Instant Download

Most of our datasets are available to download right after payment. We even have quite soms free maps that’ll load into your Mapbuilder account right away.

Free Mapbuilder

Simply order the data from the Datashop and it will be available in your own Mapbuilder account. From there you are able to style the map the way you like and even plot your own data on the map.

Map apps

Expand your Mapbuilder with our selection of apps. From logo free use to calculating trade areas. We offer endless possibilities.