Personal- and Healthcare

The purchasing power of personal care- and healthcare is divided into two different datasets as described below.

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Personal Care and Healthcare

a. Health Care Products

This dataset includes:

  • Medicinal and orthopedic articles, pharmaceutical items, body-care and cosmetic items, hygiene products and paper goods.

b. Personal Care

This dataset includes:

  • The use and repair of hair trimmers, toothbrushes, hair dryers, brushes etc.
  • Use of services like hairdresser, salons, manicures, and pedicures.
  • Beauty products like lipstick, lotions, and deodorants.
  • Hygiene products and paper goods as well as washing and cleaning products.


Spotzi uses the Consumer Expenditure Survey programs of census bureaus and commercial partners. These surveys provide data on expenditures, income, and the demographic characteristics of consumers.

A model links the outcome of consumer spending surveys to households with similar socioeconomic characteristics. The result is a consumer spending dataset divided into 5 main categories and 17 subcategories. The level of detail varies per country and ranges from the census level to the postal code level.

Per spending category, Spotzi calculates the average spending of all people living in a certain country. This average is set to 100. If people within a certain area spend more on a certain product the index will be higher than 100. For instance, if the index is 200, the people in this postal code area spend twice as much on that product.

Delivery of this data

The data can be obtained for specific areas of your choice, such as your company’s catchment areas or external sales regions. Spotzi adds the consumer styles dataset to our postal code maps so they can be used in our Mapbuilder or third-party GIS software.

Data structure
Regional code (e.g., regional identifier, postal code, etc.)
Regional designator (e.g., municipality, postal code, street)

Inhabitants and households
The number of inhabitants and households within a given region, provided in absolute and per mill values.

Purchasing power for a specific product line in millions
This dataset provides the amount of disposable income available for a specific product line (in millions) among the population of a given region.

Purchasing power for a specific product line in per mill values
This dataset indicates how the purchasing power for a specific product line (per mill) in a given region compares to the nationwide purchasing power for this product line. The sum of all per mill values equals 1000.

Purchasing power for a specific product line per inhabitant
This dataset provides the average annual expenditure per person in a given region for a specific product line. Values are listed in euros.

Purchasing power for a specific product line as an index per inhabitant
This dataset reveals the index value per inhabitant: a figure based on the national average of 100.0 per inhabitant. Thus, an index value of 110.0 means that the inhabitants of the region in question spend 10% more of their net income on the product line in question than the national average. By the same token, an index value of 90.0 means that the purchasing power for the region and product line in question is 10% less than the national average.

Maps for Marketing


Spotzi has census data from multiple countries fully mapped out. Each census area has an extensive set of features available. We offer an extensive range of data to instantly select the right audience for your campaign.

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Purchasing Power

Unlock the potential of our purchasing power data of 17 food and non-food product lines. This is an ideal dataset for enriching your customer database or for mapping out new potential customers.

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Real Estate

Discover trends in housing prices and act at the right time. Buy or sell land or properties based on insights created with our data.

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Postal Codes

Spotzi has postal code boundary maps of more than 30 countries in its DataShop. For example, you can easily segment your potential customers based on a postal code area and combine this with our consumer styles dataset.

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High Quality Data

Our data analysts are always hard at work to get you data of the highest quality. And that you can see.

Instant Download

Most of our datasets are available to download right after payment. We even have quite soms free maps that’ll load into your Mapbuilder account right away.

Free Mapbuilder

Simply order the data from the Datashop and it will be available in your own Mapbuilder account. From there you are able to style the map the way you like and even plot your own data on the map.

Map apps

Expand your Mapbuilder with our selection of apps. From logo free use to calculating trade areas. We offer endless possibilities.