About this data

This dataset reveals the consumer spending of Austria on numerous food- and non-food goods and services. This consumer data is available on 4-digit postal code and municipality level. Consumer spending is the total amount of money spent on certain goods and services by Austrian individuals and households for personal use. It is the perfect dataset if you want to target an audience that matches a certain product.

"It is the perfect dataset if you want to target an audience that matches a certain product."

The data is available in the total amount that is being spent per municipality or Postal Code. Next to this we also calculated the average expenditure per inhabitant. Do you want to compare several Austria regions or postal code areas with each other? In that case, the spending data is also available as an index.

Consumer Spending Austria - Data

This consumer spending dataset of Austria contains the following information:

Total spending per product group per postal code/municipality
The average spending per product groups per inhabitant per postal code/municipality
Total spending per product group per postal code/municipality (index)

Do you to know which product groups we have available? Please scroll down to see all product groups.

"It is the perfect dataset if you want to target an audience that matches a certain product."

Find (future) customers with consumer spending and Spotzi dashboards

Interested in this data or do you want to use this data to gain more insight into (future) customers? Please read how to purchase this data and explore the possibilities of our Marketing Analytics Dashboard.

Dataset information

Source:

GfK

Update frequency:

Yearly

Year:

2020

Details

Consumer Spending Austria - Product Groups

The Consumer Spending is divided into the following goods and services:

Food
Alcohol-free beverages
Alcoholic beverages
Tobacco Products
Health and Hygiene Products
Clothing
Shoes and leather goods
Furnishing
Household products, glass and porcelain
Electrical household appliances
Consumer electronics and electronic media
ICT, Photography
Watches and Jewelry
Books, stationery
Sporting goods, hobbies and recreation
Home Improvement Items

What is the data source of this spending data?

Spotzi teamed up with GfK to offer you the most accurate spending data available in the market. GfK is a well-known research institute that can tap into their own sources and many private data sources. Each country has been carefully studied and analyzed. Because they built a large network of data partners over the years, they offer the most accurate and up-to-date data currently available. That in combination with our easy to use tools we can offer you the best insights available in the market.

How to buy spending data of Austria?

The consumer spending of Austria is part of our Spotzi Insights Dashboards. Above all our dashboards save you time and money. Firstly, by uploading your customer base in our Spotzi Insights Dashboards, we will instantly show you more insight into the behavior of your customers. Secondly, we show you look-alike audiences to target. By adding our media consumption to our dashboards, you can define the best marketing strategy. Our Dashboards will instantly provide the necessary insights.

"Our marketing analytics dashboards will instantly show you more insight into the behavior of your customers."

Looking for a more advanced analytics solution?

Are you a data analyst who often has to report to a marketing or sales team? In that case, Spotzi Studio also offers the possibility to perform more complex data analytics and share your findings with easy to build dashboards. This allows you to focus as much as possible on data analytics and share your findings even more efficiently.

More insights

Stop using Excel sheets that offer no insights. Import your addresses or postal codes and turn them into market ready dashboards. No complex data management needed. Simply turn your company data into profitable insights.

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Interested in our solutions? Please contact our sales team.

Whether you are new to data analytics or already an expert. We offer solutions for everyone. You don’t need to be a data expert to work with Spotzi Location. For more tailor made solutions we offer Spotzi Studio. With this plan you cannot only manage the data yourself but also connect to our API and manage users for the dashboards you create. Or work with our Market Ready Dashboards and drive on autopilot.

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