Purchasing power refers to the amount of money an individual has at his or her disposal for a particular period. In other words it is the sum of the net incomes of a particular region.
The question we have is are you spending your marketing dollars wisely? For example when you offer a high-end priced product, we instantly show you the areas where to spend your marketing budget. In conclusion you will generate better results with the same money.
The Purchasing Power is readily available for 42 countries in Europe. In addition we can provide data of many other countries in the world. These requests are on demand.
You can use Per capita income data by zip code for various purposes. Above all when used in combination with Spotzi Insights or Spotzi Studio this data is especially powerful for answering business analysis questions. For example:
This data shows the overall per capita income composition in Austria by 4-digit postal code. The data is expressed in the national currency of Austria (Euros).
To enhance comparison between different zip codes Spotzi also included per capita income indices. Spotzi calculates the national average disposable income of all people. This average is set to 100. Postal codes with more affluent people will have a higher purchasing power than the national average so the index will be higher than 100. For instance an index of 200 means the average disposable income in this zip code is twice as high as the national average.
Austria is a quite high-ranked country when it comes to average income (International Monetary Fund, 2017). Within Austria the areas with the highest disposable income can be found in urban areas like Vienna or Graz. In Austria the following postal code areas have the highest income index.
Whether you are new to data analytics or already an expert. We offer solutions for everyone. You don’t need to be a data expert to work with Spotzi Location. For more tailor made solutions we offer Spotzi Studio. With this plan you cannot only manage the data yourself but also connect to our API and manage users for the dashboards you create. Or work with our Market Ready Dashboards and drive on autopilot.