Consumer Styles Italy


This map shows the most occurring consumer styles in Italy. The data in this set is based on a model-based calculation that combines demographic-, psychographic- and real estate data. This consumer model was developed by Spotzi and last updated in 2019. We turned this data into a geographical set so it can be used for location analytics. The dataset contains 2 features of 402.678 areas.

The Spotzi Consumer Styles divides the world’s population into ten consumer, or lifestyle, profiles. This was accomplished by analyzing consumer patterns and census data all over the world. Consumers were placed into ten overarching categories that reflect their differing values and preferences. We distinguish the following groups: the next generation, have nots, modest freedom, young and ambitious, nest builders, the affluent, urban elite, thriving fifties, senior citizens en country life. For more information about these profiles, please visit our page about the consumer styles.

Dataset Structure & Features

This dataset contains the following characteristics:

FeatureValue (example)
Consumer style3
GeometryPOLYGON(((6.69027964997663 45.0660127311728,6.69008610166047 45.06585…

Analyze consumer behaviour with the Spotzi Mapbuilder

Many of our users choose to import this dataset in the Spotzi Mapbuilder. This cloud-based location intelligence tool offers you the possibility to create insightful maps and perform the best location analytics. When you order this dataset with our Mapbuilder package you will receive the following benefits:

  • Consumer Styles Italy
    Find out more about your customer and analyze the consumer style of every address.
  • Consumer Styles Italy
    Advanced map styling options.
  • Consumer Styles Italy
    Upload a list with business locations and visualize every address on the map.
  • Consumer Styles Italy
    Analyze and filter areas within a certain radius.
  • Consumer Styles Italy
    Export data based on your filters.

When ordering this dataset in combination with a subscription on Spotzi Premium you will receive 12-month access to these functionalities. During this period you will also receive regular updates of your data. After 12 months, your subscription will automatically be extended.

Ready-to-use location analytics packages with marketing data and tools

Are you looking for a ready-to-use solution where all data and tools are included? Use our Insights-package. This package contains a wide range of consumer data of Italy. It contains demographics, disposable income, consumer spending (of 17 product categories) and Consumer Styles. In addition, this package also contains all kinds of functionalities like the Join App, but also the Graph App. All in one package. Start your location analytics now and take a look at our package pricing.

Order this dataset separately for Excel or other location intelligence tools

Do you prefer to use this data in Excel, a CRM or BI tools? You are also able to export this data to CSV or as a geographical file (.geojson, .shp and .kml) that is compatible with software like Esri ARCGIS, Carto, Mapbox, Tableau, Qlik, Mapinfo and QGIS.

Dataset

Consumer Styles Italy

Price on request

Order this dataset
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AVAILABLE FORMATS
SHPKMLJSON
CSVXMLSpotzi


DETAILS
SourceSpotzi
Last update2019
Year of coverage
Update intervalAnnually
Number of features2
Geographical levelNeighbourhood
Looking for another geographical level? Contact us!
Number of records402.678
GeometryPolygons
ProjectionWGS84
EncodingUTF-8
Available formatsCSV, Shapefile, KML, GEOJSON, XML
Web service?Yes
Compatible withSpotzi Mapbuilder, Esri ARCGIS, Carto, Mapbox, Tableau, Qlik, Mapinfo, QGIS, Excel, CRM integratie


MORE INFORMATION
Frequently asked questions
Terms of service
Contact us

Frequently asked questions

  • Can I download this data as an Excel or a geodata file?

     
    Yes! You have unlimited access to this data that you can export at all time. During your subscription you will automatically receive regular data updates.
  • How do I end my yearly subscription to this data?

     
    In the Mapbuilder you can always notify us if you want to end your subscription. The data will always be available as a download in your Mapbuilder account, but you will not receive any more data updates and the premium functionalities will be disabled.
  • I cancelled my data subscription. Do I still have the rights to use this data?

     
    Yes! You receive unlimited usage rights.
  • How can I enrich my customer data with Spotzi?

     
    When purchasing a dataset with a yearly subscription on Spotzi Premium you have access to the Join App. This app allows you to easily join multiple datasets together. The only thing you need is an Excel- or CSV file that is segmented on the same geographical level.
  • I want to embed this map on my website. Is this possible?

     
    In the Mapbuilder we offer you the possiblity to create map shares. With this feature you will receive the HTML code that you can copy onto your webpage. Do you want to create a map for a select group of people? Create a map share with login functionality.
  • Is this data also available as a web service?

     
    Yes! When you purchased one of our datasets with a yearly subscription to Spotzi Premium, you have access to the functionalities to the Spotzi Webservice.

Contact us!

Spotzi

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See Also