Disposable Income


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Disposable Income

About this data

Spotzi offers the disposable income Finland at 5-digit postal code level. This dataset contains the following information:

  • The total number of inhabitants per postal code
  • The total number of households per postal code
  • The total disposable income per postal code
  • The average disposable income per inhabitant per postal code
  • The average disposable income per household per postal code
  • All data is also calculated as a percentage and as an index

How to buy the Disposable Income Finland?

The Disposable Income Finland is part of our Spotzi Insights Dashboards. Above all our dashboards save you time and money. Firstly, by uploading your customer base in our Spotzi Insights Dashboards we will instantly show you the average disposable income of your customers. Secondly, we show you look-alike audiences to target. By adding our media consumption to our dashboards, you can define the best marketing strategy. Our Dashboards will instantly provide the necessary insights. Data analysts however can use Spotzi Studio. With Spotzi Studio you are able to perform more complex analytics and export the data or aggregated results.

Scroll down to learn more about what disposable income means, the source of the data and what how to use the data as an index.

Dataset information



Update frequency:




Level of geography:

5 Digit Postal Code


Disposable income is also known as purchasing power. It is the net income of a person or household. Net income is the income after taxes, pension plans and other costs an employer deducts from a salary. Alimonies and other income are also part of the net income. With this data you can greatly improve strategic decisions. By for instance concentrating your marketing efforts on regions with an above-average per capita income, you can generate better results, increase efficiency, and conserve resources.

The source of Disposable Income Finland?

Spotzi teamed up with GfK to offer you the most accurate Disposable Income (in other words Purchasing Power) available in the market. GfK is a well-known research institute that can tap into their own sources and many private data sources. Each country has been carefully studied and analyzed. Because they built a large network of data partners over the years, they offer the most accurate and up-to-date data currently available. That in combination with our easy to use tools we can offer you the best insights available in the market.

Data as an index

The data is also being expressed as a country-index and a euro-index. The country index can be used to compare differences in income within Finland. The euro-index is useful if you want to compare European differences. Scroll down to learn more about the meaning of index.


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More details about this data

What is Purchasing Power?

Purchasing Power is the same as disposable Income. It refers to the amount of money an individual has at his or her disposal for a particular period. In other words, it is the net income per capita (person) or per household.

Why is the Disposable Income Finland relevant for my business?

The question we have is are you spending your marketing dollars wisely? For example when you offer a high-end priced product, we instantly show you the areas where to spend your marketing budget. In conclusion you will generate better results with the same money.

Does Spotzi offer the data at a worldwide level?

The Disposable Income is readily available for 42 countries in Europe. In addition, we can provide data of many other countries in the world. These requests are on demand.

What insights can you gain from this data?

You can use the data by zip code for various purposes. Above all when used in combination with Spotzi Insights or Spotzi Studio this data is especially powerful for answering business analysis questions. For example:

  • What is the average disposable income of your existing Finnish customers?
  • Which Finnish postal code area has the highest per capita income?
  • What is the average income per capita that lives in a certain zip code area?
  • What are high potential zip code areas for your products or services?
  • Are there any clusters of high purchasing power postal code areas?
  • How high is the disposable income in a certain postal code area compared to the national average?
  • How high is the income inequality in Finland?
  • Where do affluent consumers live?
  • What is the optimal location for a new business location?
  • What is the currency of the disposable income of Finland?

This data shows the overall per capita income composition in Finland by 4-digit postal code. The data is expressed in the national currency of Finland (Euros).

How to compare the per capita income per area in Finland?

To enhance comparison between different zip codes Spotzi also included per capita income indices. Spotzi calculates the national average disposable income of all people. This average is set to 100. Postal codes with more affluent people will have a higher purchasing power than the national average so the index will be higher than 100. For instance, an index of 200 means the average disposable income in this zip code is twice as high as the national average.

Interested in our solutions? Please contact our sales team.

Whether you are new to data analytics or already an expert. We offer solutions for everyone. You don’t need to be a data expert to work with Spotzi Location. For more tailor made solutions we offer Spotzi Studio. With this plan you cannot only manage the data yourself but also connect to our API and manage users for the dashboards you create. Or work with our Market Ready Dashboards and drive on autopilot.