Detailed audience insights are the driving force behind strategic, data-driven marketing campaigns. Disposable Income data can help brands find and target the right audiences—whether they be luxury enthusiasts or families on a budget. Use this data alongside our analytics tools to plan strategic Out-Of-Home campaigns, increase your marketing effectiveness, and conserve valuable company resources.
Our dashboards offer Disposable Income data for 42 European countries, Canada, the US, and more. These datasets contain the following information at postal code level:
- The total number of inhabitants per postal code.
- The total number of households per postal code.
- The total disposable income per postal code.
- The average inhabitant’s disposable income per postal code.
- The average household’s disposable income per postal code.
All Disposable Income data is offered as a percentage, as a country-wide index, and as a Euro-wide index. The country-wide index compares each postal code’s data to the country average. Similarly, the Euro-wide index offers an insight into how each postal code compares to those across the rest of Europe.
Spotzi proudly partners with GfK to ensure we’re offering clients the most accurate Disposable Income data on the market. Our partnership with GfK—a global leader in data and analytics—allows us to enhance our intuitive dashboards with the most accurate, up-to-date data insights via a diverse and private network of resources.