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Consumer Spending

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Consumer Spending

About this data

The dataset reveals the consumer spending on numerous food- and non-food goods and services. Consumer spending is the total money spent on certain goods and services by individuals and households for personal use. It is the perfect dataset if you want to target an audience that matches a certain product.

"It is the perfect dataset if you want to target an audience that matches a certain product."

The data is available in the total amount that is being spent per municipality or Postal Code. Next to this we also calculated the average expenditure per inhabitant. To compare different regions the data is also available as an index. The Consumer Spending is divided into the following goods and services:

No Goods and Services
1 Food
2 Alcohol-free beverages
3 Alcoholic beverages
4 Tobacco Products
5 Health and Hygiene Products
6 Clothing
7 Shoes and leather goods
8 Furnishing
9 Household products, glass and porcelain
10 Electrical household appliances
11 Consumer electronics and electronic media
12 ICT, Photography
13 Watches and Jewelry
14 Books, stationery
15 Sporting goods, hobbies and recreation
16 Home Improvement Items

Dataset information

Source:

Gfk

Update frequency:

Yearly

Year:

2020

Details

The Consumer Spending is part of our Spotzi Insights Dashboards. Above all our dashboards save you time and money. Firstly, by uploading your customer base in our Spotzi Insights Dashboards we will instantly show you the average disposable income of your customers. Secondly, we show you look-alike audiences to target. By adding our media consumption to our dashboards, you can define the best marketing strategy. Our Dashboards will instantly provide the necessary insights. Data analysts however can use Spotzi Studio. With Spotzi Studio you are able to perform more complex analytics and export the data or aggregated results.

Available countries

Below you will find an overview of the countries where our Disposable Income Data is available. The data can be added to our dashboards at Postal Code level or Admin Level. Admin level is in most cases a municipality.

Country Level
Austria municipalities, postcode 4
Belgium municipalities, postcode 4
Bulgaria municipalities
Croatia municipalities, postcode 5
Cyprus municipalities
Czech Republic municipalities, postcode 5
Denmark municipalities, postcode 4
Finland municipalities, postcode 5
France municipalities, postcode 5
Germany municipalities, postcode 5
Greece municipalities
Hungary municipalities, postcode 4
Iceland municipalities, postcode 3
Ireland municipalities, postcode 3
Italy municipalities, postcode 5
Latvia counties
Lithuania municipalities
Luxembourg municipalities, postcode 4
Netherlands municipalities, postcode 4
Norway municipalities, postcode 4
Poland sub municipalities, postcode 5
Portugal municipalities, postcode 4
Romania municipalities
Slovakia municipalities, postcode 5
Slovenia municipalities, postcode 4
Spain municipalities, postcode 5
Sweden municipalities, postcode 5
Switzerland municipalities, postcode 4
Turkey districts, postcode 5
United Kingdom districts, postcode sectors

dashboards

More insights

Stop using Excel sheets that offer no insights. Import your addresses or postal codes and turn them into market ready dashboards. No complex data management needed. Simply turn your company data into profitable insights.

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Whether you are new to data analytics or already an expert. We offer solutions for everyone. You don’t need to be a data expert to work with Spotzi Location. For more tailor made solutions we offer Spotzi Studio. With this plan you cannot only manage the data yourself but also connect to our API and manage users for the dashboards you create. Or work with our Market Ready Dashboards and drive on autopilot.