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Demographics

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Demographics

Demographics More countries

Demographic data allows brands to expertly target like-minded audiences, expand into new markets, and broaden their understanding of existing customers. With Spotzi, all this is possible without having to devote time to complex data management.

Instant access to Spotzi’s Demographics datasets — offered in over 30 countries— is offered as a part of our Spotzi Professional dashboard. Our intuitive dashboards and easy-to-use data tools have streamlined the process of key audience targeting. This allows users to:

  • Expand into new markets.
  • Target like-minded audiences.
  • Gain a broader understanding of existing customers.
  • Save time on complex data management.

"Uncover big-picture insights from a birds-eye view — all with the click of a button."


Keep scrolling to learn more about our demographic data, our reliable data sources, and what demographic data can mean for your brand.

Demographics dashboard

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Dataset information

Source:

GfK

Update frequency:

Yearly

Year:

2022

Details

Our Demographics datasets offered at postal code and admin level. These provide users with insights into the following:

Population

  • Total population
  • Population density
  • Inhabitants (per mille)

Population by Age Group (Total / Male / Female)

  • 0 - 14 years
  • 15 - 29 years
  • 30 - 44 years
  • 45 - 59 years
  • 60+ years

Gender

  • Total male population
  • Total female population

Household Size

  • Total households
  • Average household size

Household Type

  • Single-person households
  • Multiple-person households
  • Households without children (in %)
  • Households with children
  • Immigrant households

Age Demographics Dashboard

All demographic data is offered as a percentage and as a country-wide index. The country-wide index compares each postal code’s or municipality’s data to the country average.

Available countries

See below for an overview of where our demographics data is available. The data can be added to our dashboards at postal code or admin level.

Country Level
Austria municipalities, postcode 4
Belgium municipalities, postcode 4
Bulgaria municipalities
Canada dissemination areas, postcode 3
Croatia municipalities, postcode 5
Cyprus municipalities
Czech Republic municipalities, postcode 5
Denmark municipalities
Estonia municipalities
Finland municipalities
France municipalities, postcode 5
Germany municipalities, postcode 5
Greece municipalities
Hungary municipalities
Iceland municipalities
Ireland municipalities
Italy municipalities
Latvia counties
Lithuania municipalities
Luxembourg municipalities
Malta municipalities
Montenegro municipalities
Netherlands municipalities, postcode 4
Norway municipalities, postcode 4
Poland municipalities
Portugal municipalities, postcode 4
Romania municipalities
Serbia municipalities
Slovakia municipalities
Slovenia municipalities, postcode 4
Spain municipalities, postcode 5
Sweden municipalities, postcode 5
Switzerland municipalities, postcode 4
United Kingdom districts, postcode sectors
United States ZIP code level


Data Catalogue

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dashboards

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