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About this data

Spotzi offers demographics data of more than 30 countries around the world. This dataset is part of Spotzi Insights and Spotzi Studio. These dashboards allow you to gain more insight into your existing customers and to explore new ones. Whether you want to discover high-populated areas with population density data or you want to gain more insight into the household characteristics of your existing customers. Spotzi Dashboards allow you to perform the most advanced marketing analytics within just a few clicks.

Demographics- Variables

This demographics dataset contains the following information:

  • The total number of inhabitants
  • The total number of households
  • Household size
  • Type of household

Please go to the variables section for more information about all demographic characteristics in this dataset. Geographical levels may differ per country. For an overview of all countries and levels, please go to our data overview.

"By uploading your customer base in our Spotzi Insights Dashboards, we will instantly show you more information about the demographic characteristics of your customers."

Find (future) customers with Spotzi data

Interested in this data or do you want to use this data to gain more insight into (future) customers? Please read how to purchase this data and explore the possibilities of our Marketing Analytics Dashboard.

Dataset information



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Demographics - Variables


  • Total population


  • Total households
  • Average household size

Types of households

  • Single-person households
  • Multiple-person households
  • Households without children in %
  • Households with children
  • Immigrant households

Available countries

Below you will find an overview of the countries where our Disposable Income Data is available. The data can be added to our dashboards at Postal Code level or Admin Level. Admin level is in most cases a municipality.

Country Level
Austria municipalities, postcode 4
Belgium municipalities, postcode 4
Bulgaria municipalities
Canada dissemination areas, postcode 3
Croatia municipalities, postcode 5
Czech Republic municipalities, postcode 5
Denmark municipalities, postcode 4
Estonia municipalities
Finland municipalities, postcode 5
France municipalities, postcode 5
Germany municipalities, postcode 5
Greece municipalities
Hungary municipalities, postcode 4
Iceland municipalities, postcode 3
Ireland municipalities, postcode 3
Italy municipalities, postcode 5
Latvia counties
Lithuania municipalities
Luxembourg municipalities, postcode 4
Malta municipalities, postcode 3
Montenegro municipalities
Netherlands municipalities, postcode 4
Norway municipalities, postcode 4
Poland sub municipalities, postcode 5
Portugal municipalities, postcode 4
Romania municipalities
Serbia municipalities
Slovakia municipalities, postcode 5
Slovenia municipalities, postcode 4
Spain municipalities, postcode 5
Sweden municipalities, postcode 5
Switzerland municipalities, postcode 4
United Kingdom districts, postcode sectors


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