Retail Purchasing Power

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Retail Purchasing Power

About this data

Spotzi offers the retail purchasing power of more than 30 countries around the world. The data is based on a reliable consumer research by GfK and contains the following variables:

  • The total number of inhabitants
  • The total number of households
  • Retail purchasing power

Please visit the variables section for more information about all characteristics in this dataset. Geographical levels may differ per country. For an overview of all countries and levels, please go to our data overview.

"The Retail Purchasing Power dataset shows the demand potential of a given region for stationary retail."

Purchasing Power Dashboard

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Interested in this data or do you want to use this data to gain more insight into (future) customers? Please read how to purchase this data and explore the possibilities of our Marketing Analytics Dashboard.

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Dataset information



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Retail Purchasing Power - Variables


  • Total inhabitants
  • Total inhabitants (per mille/‰)


  • Total households
  • Total households (per mille/‰)

Retail Purchasing Power

  • Retail purchasing power (in mil. EUR)
  • Retail purchasing power (per mille/‰)
  • Retail purchasing power per inhabitant (in EUR)
  • Retail purchasing power (index)

What is retail purchasing power?

This study shows the amount of purchasing power that is available to the population of a given region for retail expenditures. The Retail Purchasing Power dataset shows the demand potential of a given region for stationary retail. The data reveals the amount of purchasing power that remains available for retail purchases after the deduction of expenditures for rent, mortgages, insurance, automobiles, traveling and services. The data is based on consumers‘ places of residence rather than the point of sale.

Available countries

Below you will find an overview of the countries where our Disposable Income Data is available. The data can be added to our dashboards at Postal Code level or Admin Level. Admin level is in most cases a municipality.

Country Level
Austria municipalities, postcode 4
Belgium municipalities, postcode 4
Bulgaria municipalities
Croatia municipalities, postcode 5
Czech Republic municipalities, postcode 5
Denmark municipalities, postcode 4
Finland municipalities, postcode 5
France municipalities, postcode 5
Germany municipalities, postcode 5
Greece municipalities
Hungary municipalities, postcode 4
Iceland municipalities, postcode 3
Ireland municipalities, postcode 3
Italy municipalities, postcode 5
Lithuania municipalities
Luxembourg municipalities, postcode 4
Malta municipalities, postcode 3
Moldova municipalities
Netherlands municipalities, postcode 4
Norway municipalities, postcode 4
Poland sub municipalities, postcode 5
Portugal municipalities, postcode 4
Romania municipalities
Slovakia municipalities, postcode 5
Slovenia municipalities, postcode 4
Spain municipalities, postcode 5
Sweden municipalities, postcode 5
Switzerland municipalities, postcode 4
Turkey districts, postcode 5
United Kingdom districts, postcode sectors
Purchasing Power the Netherlands

Unlock the full potential of this purchasing power data

The purchasing power of the Netherlands is part of our Spotzi Insights Dashboards. Above all our dashboards save you time and money. Firstly, by uploading your customer base in our Spotzi Insights Dashboards we will instantly show you the purchasing power of your customers. Secondly, we show you look-alike audiences to target.

"We will instantly show you the purchasing power of your customers."

By adding our media consumption to our dashboards, you can define the best marketing strategy. Our Dashboards will instantly provide the necessary insights. Data analysts however can use Spotzi Studio. With Spotzi Studio you are able to perform more complex analytics and export the data or aggregated results.


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