About this data

Spotzi offers the retail purchasing power of Spain at 5-digit postal code level and municipality level. This dataset contains the following information:

The total number of inhabitants
The total number of households
Retail purchasing power

Please visit the variables section for more information about all characteristics in this dataset.

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Dataset information

Source:

GfK

Update frequency:

Yearly

Year:

2020

Details

Purchasing Power Spain - Variables

Population

Total inhabitants
Total inhabitants (per mille/‰)

Households

Total households
Total households (per mille/‰)

Retail Purchasing Power

Retail purchasing power (in mil. EUR)
Retail purchasing power (per mille/‰)
Retail purchasing power per inhabitant (in EUR)
Retail purchasing power (index)

All data is available at 5-digit postal code and municipality level.

The source of Retail Purchasing Power Spain?

Spotzi teamed up with GfK to offer you the most accurate purchasing power data available in the market. GfK is a well-known research institute that can tap into their own sources and many private data sources. Each country has been carefully studied and analyzed. Because they built a large network of data partners over the years, they offer the most accurate and up-to-date data currently available. That in combination with our easy to use tools we can offer you the best insights available in the market.

What is retail purchasing power?

This study shows the amount of purchasing power that is available to the population of a given Spanish region for retail expenditures. The Retail Purchasing Power dataset shows the demand potential of a given Spanish region for stationary retail. The data reveals the amount of purchasing power that remains available for retail purchases after the deduction of expenditures for rent, mortgages, insurance, automobiles, traveling and services. The data is based on consumers‘ places of residence rather than the point of sale.

Unlock the full potential of this purchasing power data

The purchasing power of Spain is part of our Spotzi Insights Dashboards. Above all our dashboards save you time and money. Firstly, by uploading your customer base in our Spotzi Insights Dashboards we will instantly show you the purchasing power of your customers. Secondly, we show you look-alike audiences to target.

"We will instantly show you the purchasing power of your customers."

By adding our media consumption to our dashboards, you can define the best marketing strategy. Our Dashboards will instantly provide the necessary insights. Data analysts however can use Spotzi Studio. With Spotzi Studio you are able to perform more complex analytics and export the data or aggregated results.

More insights

Stop using Excel sheets that offer no insights. Import your addresses or postal codes and turn them into market ready dashboards. No complex data management needed. Simply turn your company data into profitable insights.

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More details about this data

What is the difference between retail purchasing power and disposable income?

The main difference lies in the number of deductions calculated. Disposable income (or: net income) is the income after taxes, pension plans, alimonies and other costs an employer deducts from a salary. On the other hand, retail purchasing power additionally deducts expenditures for rent, mortgages, insurance, automobiles, traveling and services. Therefore, this gives great insights into the (real) purchasing power of your customers.

Compare local purchasing power with an index

To enhance comparison between different zip codes Spotzi also included per capita income indices. Spotzi calculates the national average retail purchasing power of all people. This average is set to 100. Postal codes with more affluent people will have a higher purchasing power than the national average so the index will be higher than 100. For instance, an index of 200 means the average spending power in this postal code area is twice as high as the national average.

Purchasing Power Spain Marketing Dashboard

How can purchasing power data help my business?

You can use the data by zip code for various purposes. Above all when used in combination with Spotzi Insights or Spotzi Studio this data is especially powerful for answering business analysis questions. For example:

Investigate the average purchasing power of Spanish consumers.
To analyse the purchasing power of potential consumers in Madrid.
To find out which postal code areas in Spain have relatively the highest purchasing power.
Explore the locations of my current customers.
Analyze the purchasing power of current customers.
Carry out a location analysis for setting up new business establishments in Spain.
Determine the geographical targeting of a marketing campaign based on the analysis of current clients.
Build a customer profile and use it to find new customers (look-alikes)

Retail Purchasing Power

Spain