More details about this data
Disposable Income—or purchasing power—refers to the amount of money an individual has at their disposal over a particular period of time. In other words, it is their (or their household’s) net income after taxes and other employer deductions.
How can Purchasing power data benefit my business?
Assessing your target audience is crucial when marketing any product or service. The interests, budget, and lifestyle of a consumer or audience will impact any marketing campaign’s effectiveness—for better or worse.
Disposable income data provides valuable insights when targeting the right audience for your brand, and will therefore help you get the most out of each marketing campaign.
What insights can you gain from this data?
Our intuitive dashboards allow you to breeze through otherwise-complex data analytics with the push of a button. Use any of our datasets in a variety of insightful ways to answer questions unique to your brand. Here are some examples of what you can learn using Switzerland’s Disposable Income dataset:
- What is the average disposable income of your existing Swiss customer base?
- What is Bern’s current average disposable income per capita?
- Which Swiss postal code area has the highest disposable income? The lowest?
- What is the average household income within a particular postal code boundary?
- Which postal codes’ demographics are the most similar to your current customer base?
- Which postal codes offer the highest potential for interest in your products or services?
- Are there any clusters of postal codes with especially high purchasing power? Where are they?
- How does each postal code’s disposable income compare to the national average?
- How high is Switzerland’s income inequality?
- Which areas house the most affluent consumers?
- What is the most optimal location for your new store or business?
All data is expressed in the national currency of Switzerland (Euros).
How can you compare Switzerland’s Disposable Income data?
Spotzi offers disposable income data as a national index to enhance the comparability between different postal code boundaries.
We calculate the national average disposable income for each country, and set this as a baseline (index of 100). Postal codes with a higher average disposable income than the national average will index higher (an index of 101+). An index of 200 would indicate that a postal code’s average disposable income is twice that of the nation, and a postal code indexing at 50 would have half of the average disposable income when compared to the national average.
Which country’s purchasing power ranks highest?
Switzerland’s disposable income per capita ranks second in Europe. Below you will find the top 5 European countries with the highest purchasing power:
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