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This map represents the purchasing power data from Netherlands on a 4-digit ZIP code level. This purchasing data provides more insight into the disposable income of the Netherlands. The disposable income gives more insights into the spending patterns of Dutch consumers. This dataset represents the total purchasing power and is compiled from spending data of multiple product groups:
- Food and Beverages
- Food and Beverages (Out-of-Home)
- Household Products (Non-Electrical)
- Household Maintenance
- Home Appliances
- Furniture and Home Decoration
- Tools and Gardening
- Books, Newspapers and Magazines
- Consumer Electronics
- Recreation and Hobbies
- Personal Care
- Healthcare Products
The data on this map is divided by ZIP code 4 area and is calculated per total, per capita, per 1,000 persons an as an index. An index helps to compare consumer behavior between different areas. The countrywide average is seen as the base for the calculation (countrywide average = 100). If the inhabitants of one area spend more on accessories than the countrywide average, the index for this area will be higher than 100. An index of for example 200 for an area means that people in this area spend twice as much on accessories than the average person of that country. Besides data about the total purchasing power we also offer the purchasing power of the separate product groups.