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Spotzi Profiling
Build in-depth audience profiles of store and venue visitors, neighbourhoods, brand enthusiasts, OOH audiences, and more.
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Spotzi Profiling includes population, income, and demographic data for any 1 country. Other countries’ data is available as an add-on.
Our profiling tools offer insights into the population, income, and demographic data (including household structure and age breaks) of any country from our database — all at postal code level.
Did your OOH campaign directly result in more traffic to your store(s)?
Analyze your campaign’s impact in real-time by tracking the travel behaviour of exposed audiences. This allows you to answer questions such as:
Learn more about the people who visit your store, pass by your billboards, or live around your venue.
Use our profiling tools to analyze your audience’s age groups, households, shopping behaviours and more.
Our dynamic datastream ensures that your audience profiles can evolve over time, and allows you to track how seasonality and special events impact the types of people your brand attracts.
Knowing where someone lives is the first step to understanding who they are.
Track visitation and audience movement data using our mobile traffic data stream and custom geo-fencing tools.
Spotzi can identify any mobile device’s common evening location (CEL) between late night and early morning. This allows users to profile visitors based on where they live — gaining insight into their demographics, spending patterns, and more.
Customize your plan with insights into more countries or the purchase of extra datasets.
Our Profiling plan equips you with the population, income, and demographic data for any one country. However, you can always include extra datasets or insights into other countries’ populations as custom add-ons to your Profiling or Targeting plans.
Spotzi’s Global Audience Segments are available across Europe, North America, and Oceania.
Analyze the habits and interests of audiences all around the globe to ensure that you’re always targeting your best-fit customers.
Our Audience Segments are divided into 22 categories; click here for a complete category summary.
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Spotzi’s platform streamlines the process of geomarketing research & analysis by providing you with a one-stop-shop for all of your mapping and location data needs.
Are you ready to take your campaigns to the next level? Contact us to learn more about our Mapping, Profiling, and Targeting plans.