A clear overview of all assets on a digital map
Mapping was a great solution to gain a clear overview of every asset they own. The map allowed them to get a overview of all assets and the billboard density at a glance. The locations of every billboard, bus shelter and other OOH assets were easily plotted on the map with the Spotzi Geocoder.
Assets within a building like Union Station in Toronto were a greater challenge. Along with Spotzi we created the idea to draw the full ground plans of stations and airports on the map. By zooming in you can visualize all assets in a building. That’s why we made a distinction between OOH advertising assets on the street and in buildings that needed a much more detailed approach.
Request assets and information directly from the map
To give clients more insight into the possibilities of (digital) out-of-home advertising we enriched the asset locations with more information like photos, videos and descriptions. With the push of a button they can filter out the assets that are most interesting for their advertisers. They can create filters based on demographics data, but also based on the proximity of certain POIs. With this complete tool Branded Cities can easily analyze asset locations and recommend the best assets to their potential customers.
When someone is interested in an asset it has to be as easy as possible to contact the right person. That’s why Spotzi developed a shopping cart module to enable customers to directly order multiple billboard locations. After completing the order an email with the entire order list is sent to Branded Cities. After receiving the email the sales team has all the information they need to contact the customer and complete the order.
This is a very cost-effective solution that saves a lot of time because all the information they need is directly sent to the sales manager. Before they had to request this information by email and phone.
Do you want more information about this solution or do you want to know how Spotzi can help out your company? Contact us by using the contact form below or call us at + 1 416 649 3522.