Spotzi Newsletter January 2019
Analyze the disposable income of your customers!
DISPOSABLE INCOME DATA OF MORE THAN 40 COUNTRIES. READILY AVAILABLE.
In this newsletter:
- Our disposable income data is now readily available in the Spotzi Datashop.
- Mapbuilder users can now select and delete multiple maps and data at once.
- Learn how real estate development company Heembouw uses Spotzi.
Spotzi Newsletter January 2019
Let’s start 2019 with some brand new functionalities
WE WOULD LIKE TO INTRODUCE THE DRIVETIME APP AND IMPROVED CUSTOM SHARES
2019! A new year calls for some new functionalities and apps. That’s why we would like to introduce the DriveTime App and our improved custom shares. The DriveTime App is a unique tool that allows you to plot a drive time radius around your location. We also made a great improvement on our custom shares which are now equipped with advanced filter menus and an exporting functionality that allows you to download the data from your share as a PDF, image or dataset. Directly from your share.
Spotzi Newsletter September 2018 Week 38
Spotzi introduces Brand New Map Shares
SHARING MAPS. COMPLETELY REINVENTED!
Sharing maps and location dashboards are becoming a more significant part of the Spotzi Mapbuilder. Many of our customers are looking for the possibility to create ready-made dashboards that they can share with their clients or colleagues. Driven by this demand we have completely redesigned our Map Shares. This resulted in a brand new share functionality that exceeded all our expectations!
Spotzi tip! Combine our Shares with the Graph App
With our Map Shares we have added a bunch of new functionalities to share your maps with colleagues and clients. Did you know that you can also add graphs and charts to your maps and turn them into insightful location dashboards? The Spotzi Graph App makes it possible. A great way to make your shares even more impressive.
To give you the best possible user experience we are continuously improving our Mapbuilder. With every release new functionalities are added. To keep you informed of every change we launched the release notes page. On this page you can see an overview of all bug fixes and functions that are added after every release.
Spotzi Newsletter September 2018
Spotzi Event 2018: The Power of Location Analytics
AN EVENT WITH ALL THE LATEST DEVELOPMENTS IN LOCATION ANALYTICS. NOW WITH 25% OFF!
Do you want to be here for free?
Especially for Premium and Enterprise customers we can offer these tickets for free. So if you now purchase a 1-year subscription and become a Premium/Enterprise user we can offer you free tickets to this exciting event. There are only 50 tickets available. So get your subscription now and contact us!
Spotzi Newsletter March 2018
Our new website and new and updated population data!
For Spotzi 2018 is the year of changes. In January we moved to our new office After months of hard work we can finally announce the new Spotzi website! Based on your feedback we have totally redesigned our website and made the following changes:
- Completely new and fresh design
- Online datashop catalogue where you can easily find your desired dataset
- Mobile-friendly interface
- Lots of new and interesting data sets with lots more to come.
Curious about our new website?
Which countries have the highest population growth?
We updated the population statistics of more than 100 countries
At Spotzi we see a big increase in the demand for cross-border data. Research shows that companies that operate internationally grow much faster. But which country to pick when you want to expand your business internationally? Spotzi did some research.
Europe is growing moderately, Africa knows the largest population growth
In our research we compared the population data of a large number of countries around the world. European countries like Belgium and Germany have a moderate population growth. Italy and Spain even show a population shrinkage. The largest population growth can be found on the African continent. Do you already have a business in a French speaking country? In that case we recommend to start researching new markets in Africa as quite a few countries speak French.
How about Asia? China has known an enormous increase in population and is therefore also a very interesting market. In recent years we actually see that the population isn’t growing that much anymore. We do see a strong migration from the countryside to the Chinese cities. Is there population data available in China I hear you wonder? Yes, there certainly is. The latest Chinese census dates is from 2010 and is only available as a printed book (!). After months of translating and analyzing Chinese satellite imagery we are able to provide a reliable picture of the Chinese population in 2017.
Are you curious about the results? Visit our datashop and browse through our free-to-view maps. If you are interested in the data, please contact us for a demo.
Spotzi Newsletter January 2018
A New Year, A New Office!
Veilingdreef 35 – Bergen op Zoom, the Netherlands
Thanks to your continued support Spotzi is growing. Therefore our office in the Netherlands wasn’t able to accommodate all team members anymore. As of January, 1st this year we moved to a new location. We only moved 10 doors away but this new location is able to host the whole Spotzi family and even gives us room to grow.
The new Spotzi office in the Netherlands
Tip: Use our Postal Code data in your CRM or Google Adwords
Many of our datasets have a postal code. After performing your analytics you can simply export the relevant postal codes as an Excel sheet. Import it into your CRM or Google Adwords Account and start targeting the right audience. Your marketing campaign now becomes more efficient than ever! Learn more about the opportunities for your campaigns here.
The Spotzi Team
Maps of the Month
This month: Postal codes and municipalities
A new year means new administrative boundaries. That is the reason why this month we would like to highlight some of our recently updated datasets with administrative boundaries. At the beginning of 2018 we have updated the5-digit ZIP code boundaries of the United States and the municipalities map of the Netherlands.
We also offer census and purchasing power data on these administrative levels. These are a valuable enrichtment to your CRM or marketing campaign. Please contact us for more information.
Spotzi Newsletter December 2017
In appreciation of your contribution we would like to offer you a very special Christmas deal. When you switch to an annual subscription (Basic, Premium or Enterprise) you will get 2 months for free plus free data!
Map of the Month
This month: Single Persons
The percentage of single living people increases every year. We analyzed the most recent Census statistics in our home countries (Canada and the Netherlands) and found some surprising results.
In the Netherlands single people are likely to be found in and around cities where a university is located. Not a real surprise. However if you are single and like to meet other singles prepare to live remote. You also must enjoy the tranquility of the sea because you need to hop on a 2 hour ferry ride to the island of Terschelling in the Northern part of the Netherlands.
If that is not challenging enough we would like to invite you to Mount Waddington in Canada. With 4019 meters this municipality owns the highest mountain in Canada. Not many people live there however the highest percentage of singles can be found there. Maybe you’ll find some romance there. If not you might run into Santa Claus.
Spotzi Newsletter November 2017
100 Front Street East, Toronto, Ontario, M5A 1E1, Canada
The Smoking Left Wing Voters [Infographic]
Who are the Left Wing Voters of the Netherlands?
The Dutch elections for the Parliament in the Netherlands took place last month. The votes were counted. The formation of the Parliament is taking place and the Dutch political parties are more divided than ever. Spotzi analyzed the voting- and spending behaviour of voters in Amsterdam. The results were surprising!
The results: Left Wing Political parties are popular in Amsterdam
After an extensive research per neighbourhood we concluded the following: neighbourhoods where left wing parties (Groen Links) gained the most votes also had an above-average spending on tobacco. In one particular neighbourhood in Amsterdam the spending on tobacco was even 57% above the Dutch average. Furthermore we saw that Center-Right Wing (D66) was also the biggest political party in a lot of neighbourhoods where the spending on tobacco was above average.
Is open data really that open?
The importance of open data
More countries open up their government data. That’s good news. Governments are therefore more transparent, it thrives commercial initiatives and creates new insights which makes our world a better place. However I notice a trend where Open Data is not that open.
Crime map Toronto
Toronto police offers a crime Indicator Map which includes crimes like robbery and theft. Valuable information for decision makers and insurance companies to improve the safety of the city of Toronto. However the data provided doesn’t stimulate this at all. First of all the data can only be accessed as a viewer. In order to perform analytics and discover trends you need to have access to the raw data. Secondly the map only shows crimes of the past week. This makes this tool practically worthless. You need trends over several years in order to know whether parts of the city are getting more safe or just less safe.
The Dutch Police
The national police of the Netherlands handed us their crime statistics of the past year. Way better than the crime data of Toronto but it also doesn’t tell the whole story. Only a few crimes were being reported and postal code 4 level zones with less than a 1,000 people were left out. Car thefts were only reported at postal code 2 level. I know the data is available at neighborhood level because in the past we received the data at this detailed level. We analyzed and processed this data for an insurance companies. They didn’t use the data to increase their premium. No. They started crime awareness campaigns. With the current data restrictions these campaigns become less effective.
What is happening? First of all I notice it is fear. The crime data for instance is far from perfect. We have seen that ourselves when processing the data. Police agents on duty make mistakes when entering crimes into police databases. Wrong addresses for instance can make crimes disappear in a database. When making data public these mistakes can be discovered. Many years ago we were being discussed in the Dutch Parliament. Sounds flattering. Doesn’t it? Several chiefs of Police didn’t like that we showed police crimes to the public. They believed that the chief of Police and the Mayor should decide on whether to declare a neighborhood safe or not. Based on what. A hunch? Statistics aren’t perfect but they don’t lie. Every data analyst knows data isn’t flawless. However it is far better than a hunch.
I like data analytics and the enormous possibilities big data has. We can really change things for the good. We can better understand patterns so we know how to make neighborhoods more safe, improve traffics flows in cities and better understand diseases. However when you don’t tell the whole story things can go horribly wrong. Wasn’t it former president Bush who invaded Iraq because he thought Iraq had nuclear weapons? Data analytics and satellite images showed no proof. Islamic State (IS) is a bad result of that decision.
Don’t be afraid and let’s make sure governments and commercial companies work together in making this world an awesome place to live and work by being transparent and open! This way we can act upon intelligence and not a hunch.