Starting today, Spotzi Audiences are accessible on the programmatic OOH platform by Sage+Archer, a Vistar Company. This self-service platform simplifies the process for advertisers to deploy digital screens and billboards more precisely. With the integration of Spotzi Audiences, users of the platform can target over 40 audience segments, from food lovers to outdoor enthusiasts. Currently available only in South Africa, but more countries will follow later this year.
In the world of out-of-home advertising, an exciting revolution has been underway for a while, providing marketers and businesses the opportunity to use billboards and other outdoor screens in a much more targeted and data-driven manner. This is made possible through the rise of programmatic OOH advertising, an advanced approach enabling advertisers to reach audiences at specific locations and times. This personalized and focused approach offers a proven method that garners more attention in a crowded market where everyone is vying for consumer attention.
Bringing together data, out-of-home locations, and a purchasing platform poses a complex challenge for programmatic out-of-home (OOH). The key hurdle is gathering and integrating various data sources, including demographic, geographic, and behavioral information, to accurately identify target audiences.
Furthermore, coordinating OOH locations and available ad inventory requires a robust infrastructure. The purchasing process must seamlessly integrate into the platform, taking into account the rapidly changing nature of OOH advertisements and campaigns. To bridge this gap, Sage+Archer, a Vistar Media company, has developed a programmatic OOH platform that empowers advertisers to take control—from analysis to purchasing, and even creative through the Dynamic Creative Builder.
Starting now, users of this programmatic OOH platform can target the following audience segments:
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