Spotzi Audiences now available via Programmatic OOH

Starting today, Spotzi Audiences are accessible on the programmatic OOH platform by Sage+Archer, a Vistar Company. This self-service platform simplifies the process for advertisers to deploy digital screens and billboards more precisely. With the integration of Spotzi Audiences, users of the platform can target over 40 audience segments, from food lovers to outdoor enthusiasts. Currently available only in South Africa, but more countries will follow later this year.

Self-Service OOH Platform that combines Data, Inventory, and Purchasing

In the world of out-of-home advertising, an exciting revolution has been underway for a while, providing marketers and businesses the opportunity to use billboards and other outdoor screens in a much more targeted and data-driven manner. This is made possible through the rise of programmatic OOH advertising, an advanced approach enabling advertisers to reach audiences at specific locations and times. This personalized and focused approach offers a proven method that garners more attention in a crowded market where everyone is vying for consumer attention.

Bringing together data, out-of-home locations, and a purchasing platform poses a complex challenge for programmatic out-of-home (OOH). The key hurdle is gathering and integrating various data sources, including demographic, geographic, and behavioral information, to accurately identify target audiences.

Furthermore, coordinating OOH locations and available ad inventory requires a robust infrastructure. The purchasing process must seamlessly integrate into the platform, taking into account the rapidly changing nature of OOH advertisements and campaigns. To bridge this gap, Sage+Archer, a Vistar Media company, has developed a programmatic OOH platform that empowers advertisers to take control—from analysis to purchasing, and even creative through the Dynamic Creative Builder.

Available Spotzi Audiences

Starting now, users of this programmatic OOH platform can target the following audience segments:

• Active Investors
• Arts Crafters
• Bookworms
• Business Professionals
• Cinephiles
• Coffee Lovers
• Department Store Shoppers
• Fast Food Lovers
• Flower Fanciers
• Gas Station Visitors
• Gym Goers
• Hair Makeup Artists
• Home Cooks
• Home Improvers
• Keeping It Green
• Mobile Bankers
• Movers Sellers
• New Parents
• Office Supply Shoppers
• Pharma Shoppers
• Photo Video Enthusiasts
• Post Secondary Attendants
• Retirement Planners
• Shoes Shopaholics
• Singles
• Ski Resort Visitors
• Surfers
• Theatergoers
• Total Foodies
• Tv Watchers
• World Travelers
• Football Fans
• Extreme Sports Enthusiasts
• Car Enthusiasts
• Sport Fans
• Boaters & Sailors
• Commuters
• Pet Parents
• College Sports Fans
• Gamers
• Restaurant Enthusiasts
• Tech Enthusiasts
• Active Outdoor Enthusiasts
• Life Of Luxury
• Music Lovers

About SAGE+ARCHER Sage+Archer is the only truly automated self-service buying platform for digital out of home. Trusted by global brands, we give buyers control of how they engage with consumers, in real time using mobile data and dynamic creative to deliver effective and efficient advertising. Visit company website