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Planning Assistant.

We've layered our AI-driven planning tool on top of the DSP ecosystems, making audience selection faster, smarter, and more intuitive than ever. It translates complex real-world movement data into clear, actionable audience recommendations. You don't just get targeting options, you get clear recommendations on who to reach and where in the real world to reach them, especially for (D)OOH and location-based activation.

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Planning Assistant.

Omnichannel Audiences

Our real-world audiences are seamlessly activated across Out-of-Home (OOH), programmatic OOH (like Vistar Media), and online DSPs (such as DV360, Meta, and TikTok). This cross-channel capability enables brands to extend their audience strategy for more cohesive, data-driven campaigns with greater measurable impact.

Audiences

Custom Audiences

We transform real-world mobile movement into high-precision custom audience segments, moving beyond traditional targeting. By analyzing device visits to specific locations (billboards, retail hubs, festivals, transport centers), we uncover real consumer behavior and intent. These audiences activate seamlessly across connected Out-Of-Home and Online DSPs, enabling truly hyper-targeted campaigns across every channel.

Audiences

Intelligent Planning

We've layered our AI-driven planning tool on top of the DSP ecosystems, making audience selection faster, smarter, and more intuitive than ever. It translates complex real-world movement data into clear, actionable audience recommendations. It includes smart tools like testing your creative.

Planning

Pre-Defined Audiences

Spotzi's Proprietary Consumer Insights is built on real-world behavior — where people go, what they do, and how they spend. By turning movement data into ready-to-use audiences, you get more accurate targeting than search alone ever can.

Audiences

OOH Measurement

We close the accountability gap in OOH by measuring real outcomes, not just impressions. Our platform shows how campaigns drive store visits, web traffic, and lift — giving brands the same clear performance metrics they expect from digital channels.

Measurement

Connect the Dots between Offline and Online

Spotzi links granular, street-level household insights with anonymized real-world movement data. This lets us understand who actually passes you OOH screens and retail locations, revealing your true audience reach.

Plan

By analyzing visitor origins and enriching them with census and consumer data from sources like GfK, we can profile locations in detail.

Measure

With foot traffic studies, we measure real-world movement and show exactly where people have been before or after.

Retarget

We enable online retargeting of people who visited your locations, enriched with additional characteristics.

OOH visual

Customer Stories

We've already helped a lot of companies find their best-fit customers and more effectively target their marketing and sales campaigns.

Gain Instant Access to a World of Maps

Spotzi Explorer is an integrated data catalog that lets you quickly and easily add data to your dashboards. Access a rich collection of maps and dashboards—explore postal codes, discover global income insights, or get inspired by maps created by our community. It’s the ideal tool for marketers, researchers, students, and anyone looking to enhance their market research, plan an OOH campaign, or work with location data.

Postal Codes Map
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Ready to turn your data into insights?

Spotzi's platform streamlines the process of geomarketing research & analysis by providing you with a one-stop-shop for all of your mapping and location data needs.

Are you ready to take your campaigns to the next level? Contact us to learn more about our plans.

Contact us

Contact

Spotzi North America
  • 125-720 King Street West
  • Toronto ON M5V 3S5
  • Canada
Spotzi Europe
  • Joulehof 9
  • 4622 RG Bergen op Zoom
  • The Netherlands