01
Customer origins
Reveal where visitors live and which neighbourhoods, cities and regions generate the most visits.
Use case / Visitor Profiles
Visitor profiling for stores, venues and OOH locations
Go beyond footfall counts. Visitor Profiles show who visits a location, where they travel from, how often they return and which audience segments they represent.
Customer origins / dwell time / audience segments
What the profile improves
Turn footfall into customer understanding
Spotzi combines anonymised movement with household and consumer insights so you can see the people behind the visits.
From signal to store visit
02
Dwell time and frequency
Understand how long people stay, how often they return and which places they visit before and after.
03
Audience segments
Connect visitor behaviour to lifestyle, income and consumer segments.
04
Location benchmarking
Compare stores, venues or OOH locations and see which sites attract high-value audiences.
From footfall to customer understanding
Visitor profiles combine anonymised movement with granular household and consumer insights. That gives advertisers a realistic view of the people behind the visits, not just the number of devices passing by. Use it to optimise media placement, plan local campaigns and allocate budget where it drives footfall.
What visitor profiles reveal
Where do our visitors come from?
Map home neighbourhoods, cities and regions to see which areas generate visits and how far customers travel.
How often do they return?
Compare first-time and repeat visits to understand loyalty and the role of the location in the customer journey.
Which audience segments are overrepresented?
Connect visitor behaviour to household, lifestyle and consumer segments so the audience becomes more than a device count.
How does one location compare with another?
Benchmark stores, venues or OOH locations by visitor profile, dwell time and catchment.
What should we do differently?
Use the insights to refine local media, assortment, messaging and location investment.
Visitor profiling questions
What is visitor profiling?
Visitor profiling uses anonymised movement and audience data to describe the people who visit a location, including where they come from and how they behave.
Can you profile visitors without personal data?
Yes. Spotzi works with aggregated and pseudonymised data. Reports are designed to prevent identification of individuals.
What locations can you analyse?
Stores, venues, events, billboards, digital screens and other places with a defined geographic area.
Can we compare stores or venues?
Yes. Locations can be benchmarked by visitor origin, dwell time, frequency and audience composition.
How do visitor profiles improve media planning?
They show which audiences a location actually reaches, so media, creative and local investment can be aligned with the people who are really there.
The decision layer for real-world marketing
See the audience behind your footfall
Share a location, a store network or a campaign and we will show you what a visitor profile can reveal.
- Privacy-first, without personal profiles
- Precise daytime audience targeting
- Campaign lift measured to the store visit