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Exposure-based audiences
Build audiences from people who passed a billboard, digital screen or store during the campaign window.
Use case / OOH Retargeting
DOOH retargeting that keeps the conversation going
A billboard is a moment, not the end of the journey. Spotzi re-engages people exposed to OOH and DOOH across social, display and video, using consented location data and privacy-safe matching.
Billboard exposure / geofence audiences / digital re-engagement
What the campaign improves
Extend the campaign beyond the moment of exposure
Spotzi turns a real-world encounter into a digital audience that can be re-engaged across the channels your team already runs.
From signal to store visit
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Geofence targeting
Define exposure zones around screens, streets, venues or stores and match them to the campaign objective.
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DSP-ready segments
Push audiences as distinct, isolated segments directly inside the platform.
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Full-journey measurement
Connect exposure, online engagement and store visits to see what the campaign changed.
OOH creates attention. Retargeting turns it into action.
OOH does not work in isolation. It drives more people to search for your brand and increases the effectiveness of social and online advertising. Retargeting takes that amplification further by continuing the conversation with the people who were actually there.
How OOH retargeting works
01. Define the exposure zone
Start with the screens, streets, stores or events that make up the campaign. We translate them into clear exposure zones.
02. Build the audience
Consented device signals from those zones are turned into a pseudonymised audience. Look-alikes can expand the pool when the exposure audience is small.
03. Match and activate
Audience IDs are matched in a privacy-safe cleanroom and loaded into the platforms that will deliver the next message.
04. Measure the next step
Connect digital engagement and store visits back to the campaign to see what the retargeting changed.
Built for privacy and control
- Dual-party encrypted matching in a cleanroom
- No personally identifiable information exchanged
- GDPR and CCPA aligned workflows
- Standard audience retention of up to three months
OOH retargeting questions
What is OOH retargeting?
OOH retargeting re-engages people who were exposed to an out-of-home or digital out-of-home campaign through digital channels such as social, display or video.
Can you retarget people who saw a billboard but did not interact?
Yes. The audience is built from observed exposure within a location and time window, not from clicks or QR scans.
Which channels can we use?
The audience can be activated in the platforms connected to Spotzi, including DV360, Meta, TikTok and StackAdapt, subject to the policies of each platform.
How long can an audience be used?
Standard audience retention is up to three months. Retention can be adjusted to the campaign and the privacy agreement.
Is this privacy-safe?
Yes. Spotzi uses consented signals, pseudonymised identifiers and cleanroom matching. Raw mobile device IDs are not shared.
The decision layer for real-world marketing
Make your OOH budget work beyond the screen
Connect a campaign, a set of locations or a store network to a digital retargeting strategy.
- Privacy-first, without personal profiles
- Precise daytime audience targeting
- Campaign lift measured to the store visit