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Audience-led screen selection
Rank screens, streets and markets by the share of your target audience they can reach, not by availability alone.
Use case / OOH Planning
OOH planning software for locations that reach real audiences
Stop planning from location lists alone. Spotzi combines street-level household data, anonymised movement and millions of points of interest so OOH teams can choose screens, streets and markets with evidence, then turn the plan into a stronger pitch.
Audience reach / footfall context / competitor mapping
What the plan improves
Choose locations with evidence, not assumptions
Spotzi connects audience, movement and place data so every location in the plan has a reason to be there.
From signal to store visit
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Footfall and catchment context
See how many people pass, where they come from and how the audience changes by daypart, weekday and market.
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Competitor and POI mapping
Understand the stores, transport hubs and destinations that shape the journey around each location.
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Pitch-ready evidence
Turn the analysis into maps and audience stories that help advertisers see why the plan fits their goals.
From brief to a plan you can defend
Start with an audience, a market or a set of locations. Spotzi shows where that audience lives, works and moves, which places over-index and where the plan has gaps. The result is a clear location strategy your team can explain to clients and defend in the next pitch.
What an audience-led OOH plan answers
Which locations reach the largest share of our audience?
Compare locations by target-audience reach, not just traffic. See which screens and streets over-index for the people the campaign needs to move.
How does the audience change by time and place?
Understand daypart, weekday and market differences so the plan reflects real behaviour instead of a single average.
Which places shape the customer journey?
Map competitors, stores, transport hubs and other points of interest that influence how people move through an area.
Where should we add, cut or shift budget?
See which locations earn their place in the plan and which ones add coverage without adding relevant reach.
How do we make the plan easier to sell?
Use maps, audience profiles and clear location evidence to show advertisers why the plan fits their brief.
OOH planning questions
What is OOH planning software?
OOH planning software helps media owners, agencies and brands decide where to place out-of-home and digital out-of-home campaigns. Spotzi combines audience, movement and points-of-interest data to compare locations and build a plan.
Can Spotzi plan both classic OOH and DOOH?
Yes. The same audience and location analysis can support billboards, digital screens, transport locations and other out-of-home formats.
Do you cover multiple markets?
Spotzi supports audience insights in 26 countries and global points-of-interest data. Coverage varies by data set, so we confirm the exact market scope before a project starts.
Can we use our own audience segments?
Yes. Existing customer or audience segments can be combined with Spotzi data to make the plan more specific to your business.
What does a sample plan include?
A sample plan can include a location shortlist, audience reach estimates, footfall context, competitor mapping and a visual summary for your pitch.
The decision layer for real-world marketing
Build a better OOH plan before the next pitch
Send us a brief, a market or a set of locations. We will show you how audience and movement data change the plan.
- Privacy-first, without personal profiles
- Precise daytime audience targeting
- Campaign lift measured to the store visit