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Exposed versus control
Compare visitors who saw the campaign with a statistically matched group that did not.
Use case / OOH to Store Measurement
OOH to store measurement that proves incremental visits
Move beyond proof of play. Spotzi connects OOH exposure to verified store visits and compares exposed and control audiences to show the lift your campaign actually created.
Exposed versus control / verified visits / incremental lift
What the study proves
Measure the visits the campaign actually created
A visit count alone cannot show what changed. Spotzi adds a matched control group so the result reflects incremental impact.
From signal to store visit
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Incremental visit lift
Calculate the visit lift generated by the campaign, not just total footfall.
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Store-level attribution
Connect exposure to visits at the stores and locations that matter to the advertiser.
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Reporting for advertisers
Give clients clear, aggregated reporting they can use to justify budgets and repeat business.
Measure every screen, market and store
Foot Traffic Analysis links campaign exposure to verified store visits across the full screen and store network. Compare performance by screen, market or store and see which parts of the plan created incremental visits.
How OOH to store measurement works
01. Capture exposure
We capture exposure through the OOH or DOOH network and connect it to the locations and stores that matter to the campaign.
02. Build a control group
A statistically matched group that was not exposed provides the baseline. Without a control group, a visit count cannot show what the campaign changed.
03. Match store visits
We match exposure to verified visits from privacy-safe mobility data and compare visit behaviour between both groups.
04. Report incremental lift
The report shows visit rates, incremental lift and audience context by campaign, screen, market or store.
What the report can show
- Store visit rate for exposed and control audiences
- Incremental lift per campaign, screen or store
- Audience insights behind the visits
- Comparisons across markets and time periods
When store lift is not the right measure, Brand Lift can reveal changes in awareness, consideration and purchase intent.
OOH measurement questions
What is OOH to store measurement?
It connects out-of-home exposure to store visits and compares the visit behaviour of exposed and control audiences to estimate incremental lift.
Why is a control group necessary?
Without a baseline, you cannot separate campaign impact from normal visit behaviour. The control group shows what would likely have happened without exposure.
Can you measure classic OOH and DOOH?
Yes. The study can cover billboards, digital screens, transport locations and mixed OOH campaigns.
What does incremental lift mean?
Incremental lift is the difference in visit rate between the exposed and control groups, expressed as a percentage of the control rate.
Can you report by screen, market or store?
Yes. Reporting can be broken down by campaign, screen, market or store where the data coverage supports it.
The decision layer for real-world marketing
Show what your OOH campaign really changed
Bring a live or completed campaign and we will scope the measurement approach with you.
- Privacy-first, without personal profiles
- Precise daytime audience targeting
- Campaign lift measured to the store visit