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Real-world audience building
Build audiences from visits, movement patterns and places that matter to the campaign.
Use case / Online Targeting
Location-based audience targeting across the platforms you already use
Turn real-world behaviour into addressable audiences. Spotzi builds location-driven segments from consented movement data and activates them in DV360, Meta, TikTok and StackAdapt through a privacy-safe cleanroom.
DV360 / Meta / TikTok / StackAdapt
What the activation improves
Reach people based on where they really go
Spotzi connects location signals to the platforms that deliver your media, without handing over raw device data.
From signal to store visit
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Platform-ready activation
Load audiences into DV360, Meta, TikTok and StackAdapt as distinct, isolated segments.
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Privacy-safe matching
Dual-party encrypted matching in a cleanroom, with no personally identifiable information exchanged.
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Cross-device reach
Connect mobile, desktop and in-app exposure to the next step in the customer journey.
From location signal to a live audience
We collect consented signals from devices seen within a relevant geofence, match them in a privacy-compliant cleanroom and load only the audiences each platform can recognise. The platform activates the segment inside its own environment. No external data exchange, no raw identifiers shared.
How location-based targeting works
01. Define the audience
Start with a place, a behaviour or a customer segment. Spotzi turns it into a clear audience definition that matches the campaign objective.
02. Collect consented signals
We use consented location signals and pseudonymised identifiers. Raw device data is never handed to the advertiser.
03. Match in a cleanroom
Audience IDs are matched in a privacy-safe cleanroom. Processing is limited to the agreed activation purpose.
04. Activate in your platform
Each platform matches the audience against its own identity graph. Match rates vary by platform, data coverage, freshness and privacy rules.
Indicative match rates
- DV360: 40-50%
- Meta: 15-35%
- TikTok: 20-40%
- StackAdapt: 60-90%
Match rates are not guaranteed. We confirm the expected range for each campaign before activation.
Online targeting questions
What is location-based audience targeting?
It is the use of real-world location signals to build audiences for digital advertising. Spotzi turns visits and movement patterns into segments that platforms can activate.
Which platforms do you integrate with?
Spotzi currently connects to DV360, Meta, TikTok and StackAdapt. Platform availability can vary by market and campaign setup.
Is this GDPR compliant?
Spotzi uses consented signals, pseudonymised identifiers and privacy-safe matching. The exact legal basis and campaign setup are agreed with your team before activation.
Do you share raw device IDs?
No. Raw identifiers are not transferred to the advertiser or exposed outside the agreed cleanroom process.
How do match rates vary?
Match rates depend on platform identity coverage, data freshness, audience size and privacy restrictions. We confirm the expected range before activation.
The decision layer for real-world marketing
Turn a location strategy into a live audience
Tell us which platforms you use and which locations matter. We will map the activation route and the expected match range.
- Privacy-first, without personal profiles
- Precise daytime audience targeting
- Campaign lift measured to the store visit