Address targeting is a vital part of geomarketing, helping businesses focus on specific places to connect with potential customers. Instead of reaching out broadly, companies can now aim their marketing efforts at individual addresses. This means tailoring messages and promotions to suit the unique needs of local communities.
Address targeting has clear advantages. It allows businesses to build strong ties with their local communities, attract more people to their physical stores, and create online ads that appeal directly to specific neighborhoods. This approach also enables personalized marketing, enhancing customer engagement and loyalty. By adopting address targeting, businesses not only boost the effectiveness of their marketing but also foster a sense of community, building lasting relationships with their customers.
The Spotzi Geomarketing Platform helps you find your audience based on demographics, consumer behavior, and even psychographic data, along with corresponding addresses. It's ideal for market research and locating addresses that match your ideal customer profile (lookalike audiences). Additionally, Spotzi assists you in creating segmented address lists of your customers. With the direct link to consumer data, you can segment your customers based on consumer behavior, income, and all other available data.
Within the Spotzi Geomarketing platform, you have numerous ways to find your perfect audience, from detailed consumer statistics to a simple radius.
1. If you want to target postcodes based on various consumer data, start by mapping all postcode areas. To begin, click on "Map Postal Codes" in the home menu.
2. First, select the postal code boundaries you want to visualize and click NEXT STEP to confirm.
3. Now select SKIP THIS STEP, as we want to visualize all postal code areas of a country.
4. Select the data on which to base the style of your dashboard. You can always change this later.
5. Name your dashboard and click CREATE DASHBOARD to start the process.
6. Open the dashboard and select the data you want to filter the postcodes by in the top bar.
7. After adding the data to the dashboard, you can use the DATA filter to filter postcode areas based on demographics, consumer behavior, and psychographic characteristics. After setting your filters, you can export a list of addresses based on this filter.
Planning a local marketing campaign around your business location? With Spotzi, you can easily find all postcode areas within a specific travel time or radius.
1. Click on FILTERS > + ADD FILTER. Select RADIUS from the dropdown.
2. Select a location on the map, label your radius, and set the range. Then click ADD FILTER.
3. To visualize and use the filter on the map, click APPLY FILTER. After applying the filter, you can export addresses based on this filter.
1. Click on FILTERS > + ADD FILTER. Select TRAVEL DISTANCE from the dropdown.
2. Select a location on the map and configure the following settings:
3. To visualize and use the filter on the map, click APPLY FILTER.
1. If you have an extensive consumer database and want to enrich and segment it for a targeted marketing campaign, Spotzi can assist you in further enriching and segmenting your customer base. To begin, go to MAP ADDRESSES on the home screen.
2. Select the option FROM A FILE and click NEXT STEP.
3. Name your map and select the CSV or Excel file you would like to import. Click IMPORT to confirm.
4. Inform the geocoder of which dataset columns refer to a specific kind of location (e.g., a city name). Spotzi can autofill most columns for you, but you have the option of choosing other columns if necessary. If you have multiple values listed in one column (such as street names and house numbers), please select the same column for both location types. Press IMPORT when you're ready.
5. The geocoder will take a moment to analyze the file you provided and will inform you of its progress via a progress bar. Providing as much information as possible in the previous steps of this process will assist the Geocoder in performing a faster analysis. Click OPEN MAP when the geocoding and mapping of your data are complete.
6. Open the dashboard and add the data on which you want to segment your customer base. In this case, we'll choose disposable income.
7. After adding this data, you'll see the average disposable income of all your customers and how it compares to the national average. This is an index. Based on this information, for example, you could segment your customer base into those with above and below-average income. If you want only customers with above-average income, select the dataset in the DATA FILTER and set the index from the average. This way, you filter out all above-average incomes. After applying these filters, click OPTIONS > EXPORT ADDRESSES to export the addresses based on your filter.
By further enriching and segmenting your customer base, you not only gain insights for targeting your current customers but also for reaching customers who fall within the same profile. Follow the same steps as when you want to find addresses based on demographics, consumer behavior, and psychographic characteristics. Then, add all the data and filters describing your most valuable customers and export the addresses based on these filters.
If you have created your filter based on any of the above methods, you can easily export an Excel list from the dashboard. To do this, go to OPTIONS in the top right corner and select EXPORT ADDRESSES from the dropdown menu.