Help Center / Spotzi Webservice /

Spotzi Webservice

The Spotzi Webservice allows users to automate key aspects of their workflow by connecting datasets stored in their Spotzi Targeting account to other services. Spotzi's demographics data, consumer insights, and other datasets can then collaborate with the tools and services most relevant to your brand or business. Similarly, Spotzi's Webservice can be used to streamline updates to your own datasets within the Spotzi platform.


There are four types of requests that can be fulfilled by Spotzi's Webservice.

A walkthroughs of each request can be found in the corresponding Help Center articles. Spotzi's Webservice is available to all Spotzi Targeting users via the Spotzi Webservice App; keep reading to learn more about this webservice and its uses.

Base URL

A typical webservice request is as follows:



The parameters appended to the Base URL of Spotzi's Webservice consist of the parameter name followed by the parameter value. These parameters are split by the & sign. A typical parameter generally follows the form below:


Please see this table for an overview of the required parameters:

q = The request query that has to be executed


userName = A valid username

EXAMPLE: demouser

userKey = A valid apikey

EXAMPLE: 1973b5f4b6d0eda968092eecb8362d589ac9a496

format = The desired response format (see Response formats)

EXAMPLE: application/json

Response formats

The following response formats are available within the Spotzi Webservice.

Name Type HTTP content type
CSV File/text text/csv
JSON Text application/json
XML Text text/xml





A typical webservice request — with all of its parameters — can be seen below:

https://webservice.spotzi.com/visualization/wo/sql?q=SELECT description, name FROM dataset_name&userName=demouser&userKey=xxx&format=application/json

You can find examples of each possible request type in the corresponding articles:

Please note that users require a Spotzi Targeting account in order to use the Spotzi Webservice.

Related blog posts

Access the Free Spotzi Explorer

Gain access to our free catalog of maps and dashboards. Find Postal Codes, learn more about global income differences or just get inspired by our community maps. Spotzi Explorer is our free solution for every marketer, researcher, student and beyond. Available as a stand alone solution and part of our price plans.

Get free access to Spotzi Explorer Read more
thumbnail Increase Campaign Effectiveness with Near Real-Time OOH Measurement


Increase Campaign Effectiveness with Near Real-Time OOH Measurement