ICON
ICON
The strongest visitor flow occurs during the busiest evening hours, specifically: Busiest Days are Wednesdays and Saturdays, and Busiest Hours are between 18:00 (6 PM) and 20:00 (8 PM).
The key target audiences are: Rising Professionals (fast, digital, trend-driven), Trendsetters (novelty, lifestyle, experiences), and Executive Families (premium, convenience, family-oriented).
The analysis indicates short dwell times. Strategy should emphasize quick-service offerings, grab-and-go products, and time-efficient promotions to match the fast-moving visitors.
The mall primarily targets two audiences due to its strong connectivity: the highly local Parisian base and transit-driven visitors from the Ile-de-France region (via metro and RER stations).
We start by analyzing the busiest days and hours. Looking at the analysis, we see that Saturday and Wednesday are the busiest days, with peak hours occurring between 6:00 PM and 8:00 PM. Around these days and times, promotions and campaigns will reach the largest number of visitors.
Looking at the analysis, we see that Saturday and Wednesday are the busiest days, with peak hours occurring between 6:00 PM and 8:00 PM.
| Day | % of Total Detections |
|---|---|
| Saturday | 31.06% |
| Wednesday | 18.03% |
| Tuesday | 15.99% |
| Hour | % of Total Detections |
|---|---|
| 18 | 26.30% |
| 19 | 22.27% |
| 20 | 11.8% |
Visitors to Forum des Halles tend to have shorter visits compared to other shopping destinations. From Monday to Friday, only about 28-43% of visits are extended, while a large share of visitors have very brief or brief visits, especially on Tuesday, Wednesday, and Thursday, where over 60% of visits are very brief.
On weekends, dwell timesWhat are Dwell Times?
Dwell time in a visitation report refers to the amount of time a visitor spends at a location or specific point of interest during their visit. It shows how long people stay in one place before moving on to another area or leaving. remain relatively short, with Saturday seeing 27% extended visits and Sunday around 32%, indicating that many visitors come for quick shopping or dining trips.
The market's proximity to the RER and metro stations makes it highly accessible, which likely contributes to the high number of short, convenient visits.
| Dwell Time | % of Total Detections |
|---|---|
| Very Brief | 50.31% |
| Brief | 13.35% |
| Moderate | 7.44% |
| Extended | 28.9% |
| Dwell Time | % of Total Detections |
|---|---|
| Very Brief | 55.83% |
| Brief | 9.92% |
| Moderate | 6.94% |
| Extended | 27.3% |
Most visitors to Forum des Halles come from central and surrounding Paris, with the highest shares from postcodes 75001 (4.77%), 93160 (1.57%), 75015 (1.44%), 75004 (1.37%), and 75018 (1.31%). Other notable contributions come from central Paris districts and nearby suburbs, including 92000, 75006, 93270, 93700, and 93100, each accounting for around 1-1.2% of visitors. Overall, the visitor base is highly concentrated in central Paris and the Ile-de-France region, reflecting a strong local catchment, with smaller shares coming from outer suburbs and surrounding regions.
| Postal Code | % of Total Detections |
|---|---|
| 75001 | 4.94% |
| 93160 | 1.62% |
| 75015 | 1.49% |
| 75004 | 1.42% |
| 75018 | 1.35% |
By identifying the origins of our visitors, we can effectively integrate this information with our existing demographic and consumer data. This powerful combination allows us to construct a clear visitor profile for Forum des Halles. Our analysis shows a significant overrepresentation of the following key audiences:
| Audience | % of Total Detections |
|---|---|
| Rising Professionals | 40.45% |
| Trendsetters | 25.10% |
| The Executive Family | 23.39% |
Understand how people move, visit, and interact with the world around you. Anywhere on the planet. With Spotzi Visitor Profiling, you can unlock powerful insights from mobile location data to connect online and offline behavior, like:
Visitor Trends: Discover your busiest days and hours.
Dwell Times: See how long visitors stay at your location.
Homebase Locations: Understand where visitors come from and their approach routes.
Audience Insights: Learn who visits your location(s) with demographics, interests, and more.
Spotzi's platform streamlines the process of geomarketing research & analysis by providing you with a one-stop-shop for all of your mapping and location data needs.
Are you ready to take your campaigns to the next level? Contact us to learn more about our plans.
