Forum des Halles Mall

2025-10-03

Visitor Report, Footfall Data, Retail Analytics, Movement Data, Mobility Data

Forum des Halles is one of the most iconic shopping destinations in Paris, France. With a wide variety of stores, restaurants, and entertainment options, it attracts millions of visitors each year. The center offers both international brands and local shops, making it a popular spot for shopping, dining, and leisure.

In our analysis, we looked at visitor data for June 2025. This included identifying the busiest days and hours, as well as examining mobility data to understand where visitors come from and what types of customers they are.

Visitor Trends & Footfall Data

We start by analyzing the busiest days and hours. Looking at the analysis, we see that Saturday and Wednesday are the busiest days, with peak hours occurring between 6:00 PM and 8:00 PM. Around these days and times, promotions and campaigns will reach the largest number of visitors.

Looking at the analysis, we see that Saturday and Wednesday are the busiest days, with peak hours occurring between 6:00 PM and 8:00 PM.

Busiest Days | Top 3

Day	% of Total Detections
Saturday	31.06%
Wednesday	18.03%
Tuesday	15.99%

Busiest Hours | Top 3

Hour	% of Total Detections
18	26.30%
19	22.27%
20	11.8%

Open Visitor Trends & Footfall Data Report

Dwell Time Analysis

Visitors to Forum des Halles tend to have shorter visits compared to other shopping destinations. From Monday to Friday, only about 28-43% of visits are extended, while a large share of visitors have very brief or brief visits, especially on Tuesday, Wednesday, and Thursday, where over 60% of visits are very brief.

On weekends, dwell times remain relatively short, with Saturday seeing 27% extended visits and Sunday around 32%, indicating that many visitors come for quick shopping or dining trips.

The market's proximity to the RER and metro stations makes it highly accessible, which likely contributes to the high number of short, convenient visits.

Dwell Times - Wednesday

Dwell Time	% of Total Detections
Very Brief	50.31%
Brief	13.35%
Moderate	7.44%
Extended	28.9%

Dwell Times - Saturday

Dwell Time	% of Total Detections
Very Brief	55.83%
Brief	9.92%
Moderate	6.94%
Extended	27.3%

Open Dwell Times Report

Mobility Data Insights

Most visitors to Forum des Halles come from central and surrounding Paris, with the highest shares from postcodes 75001 (4.77%), 93160 (1.57%), 75015 (1.44%), 75004 (1.37%), and 75018 (1.31%). Other notable contributions come from central Paris districts and nearby suburbs, including 92000, 75006, 93270, 93700, and 93100, each accounting for around 1?1.2% of visitors. Overall, the visitor base is highly concentrated in central Paris and the Ile-de-France region, reflecting a strong local catchment, with smaller shares coming from outer suburbs and surrounding regions.

Visits by Postal Code | Top 5

Postal Code	% of Total Detections
75001	4.94%
93160	1.62%
75015	1.49%
75004	1.42%
75018	1.35%

Open Mobility Data Report

Audience Profile & Retail Analytics

Because we know where these visitors come from, we can, among other things, compare them with our demographic and other consumer data. In this way, we can create a kind of visitor profile for the visitors of the Forum des Halles Mall. When we analyze this data, we see that the following audiences are overrepresented:

Rising Professionals

40.45%

Audience Profiles | Top 3

Audience	% of Total Detections
Rising Professionals	40.45%
Trendsetters	25.10%
The Executive Family	23.39%

Open Audience Report

Conclusion

Focus on peak times: prioritize promotions and activations during the busiest evening hours, especially Wednesdays and Saturdays between 18:00-20:00, when visitor flow is strongest.
Tailor messaging to key audiences: Rising Professionals (fast, digital, trend-driven), Trendsetters (novelty, lifestyle, experiences), and Executive Families (premium, convenience, family-oriented).
Adapt to short dwell times: emphasize quick-service offerings, grab-and-go products, and time-efficient promotions that resonate with fast-moving visitors.
Leverage local and commuter audiences: target the highly local Parisian base and transit-driven visitors from Ile-de-France, taking advantage of the mall's strong connectivity via metro and RER stations.
Optimize OOH placement and content: situate campaigns in entrances, corridors, and high-traffic zones; highlight fast, convenient, and special promotions to capture attention within limited visit durations.

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Understand how people move, visit, and interact with the world around you. Anywhere on the planet. With Spotzi Visitor Profiling, you can unlock powerful insights from mobile location data to connect online and offline behavior, like:

Visitor Trends: Discover your busiest days and hours.
Dwell Times: See how long visitors stay at your location.
Homebase Locations: Understand where visitors come from and their approach routes.
Audience Insights: Learn who visits your location(s) with demographics, interests, and more.

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