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Promotions and in-store engagement should be focused during lunch (11:00?13:00) and dinner (18:00?20:00) on Mondays and Wednesdays, when footfall is highest.
The key target audiences are: Rising Professionals (convenience, trends, digital engagement), Trendsetters (novelty, experiences, lifestyle-oriented), and Mature Independent Spirits (quality, authenticity, leisurely exploration).
The analysis shows longer dwell times, which should be leveraged to encourage multi-purchase behavior, product sampling, food pairings, and experiential offerings that invite exploration throughout the market.
The mall should prioritize visitors from Zuid-Holland and nearby Dutch provinces, emphasizing local specialties and regionally relevant campaigns.
We start by analyzing the busiest days and hours. Looking at the analysis, we see that Wednesday and Monday are the busiest days, with peak hours occurring during lunch and dinner times, between 11:00 AM and 1:00 PM and 6:00 PM and 8:00 PM. Around these days and times, promotions and campaigns will reach the largest number of visitors.
Looking at the analysis, we see that Wednesday and Monday are the busiest days, with peak hours occurring during lunch and dinner times, between 11:00 AM and 1:00 PM and 6:00 PM and 8:00 PM.
| Day | % of Total Detections |
|---|---|
| Wednesday | 20.84% |
| Monday | 16.81% |
| Saturday | 13.84% |
| Hour | % of Total Detections |
|---|---|
| 13 | 25.39% |
| 12 | 21.99% |
| 18 | 16.45% |
Visitors to Markthal tend to spend a significant amount of time at the market. From Monday to Friday, around 63-66% of visits are extended, while a smaller share of visitors have very brief or brief visits. On weekends, dwell timesWhat are Dwell Times?
Dwell time in a visitation report refers to the amount of time a visitor spends at a location or specific point of interest during their visit. It shows how long people stay in one place before moving on to another area or leaving. are even longer, with Saturday seeing 75% extended visits and Sunday around 69%, indicating that visitors take more time to explore, shop, and enjoy meals during their visits.
| Dwell Time | % of Total Detections |
|---|---|
| Very Brief | 27.75% |
| Brief | 5.29% |
| Moderate | 3.08% |
| Extended | 63.88% |
| Dwell Time | % of Total Detections |
|---|---|
| Very Brief | 5.31% |
| Brief | 10.2% |
| Moderate | 8.98% |
| Extended | 75.51% |
Most visitors to Markthal in Rotterdam come from Zuid-Holland (77%), with smaller shares from Noord-Brabant, Gelderland, Noord-Holland, Zeeland, and Utrecht, as well as a few from neighboring Belgium and Germany. The market's catchment area is therefore mainly local, with some reach into nearby provinces and limited international visitors.
| Postal Code | % of Total Detections |
|---|---|
| 3011 | 11.48% |
| 3012 | 4.92% |
| 3192 | 4.1% |
| 2992 | 2.46% |
| 3162 | 2.46% |
By identifying the origins of our visitors, we can effectively integrate this information with our existing demographic and consumer data. This powerful combination allows us to construct a clear visitor profile for De Markthal. Our analysis shows a significant overrepresentation of the following key audiences:
| Audience | % of Total Detections |
|---|---|
| Rising Professionals | 18.49% |
| Trendsetters | 15.97% |
| Mature Independent Spirits | 12.61% |
Understand how people move, visit, and interact with the world around you. Anywhere on the planet. With Spotzi Visitor Profiling, you can unlock powerful insights from mobile location data to connect online and offline behavior, like:
Visitor Trends: Discover your busiest days and hours.
Dwell Times: See how long visitors stay at your location.
Homebase Locations: Understand where visitors come from and their approach routes.
Audience Insights: Learn who visits your location(s) with demographics, interests, and more.
Spotzi's platform streamlines the process of geomarketing research & analysis by providing you with a one-stop-shop for all of your mapping and location data needs.
Are you ready to take your campaigns to the next level? Contact us to learn more about our plans.
