Markthal Rotterdam

Visitor Trends & Footfall Data

We start by analyzing the busiest days and hours. Looking at the analysis, we see that Wednesday and Monday are the busiest days, with peak hours occurring during lunch and dinner times, between 11:00 AM and 1:00 PM and 6:00 PM and 8:00 PM. Around these days and times, promotions and campaigns will reach the largest number of visitors.

Open Visitor Trends & Footfall Data Report

Dwell Time Analysis

Visitors to Markthal tend to spend a significant amount of time at the market. From Monday to Friday, around 63-66% of visits are extended, while a smaller share of visitors have very brief or brief visits. On weekends, dwell times are even longer, with Saturday seeing 75% extended visits and Sunday around 69%, indicating that visitors take more time to explore, shop, and enjoy meals during their visits.

Open Dwell Times Report

Mobility Data Insights

Most visitors to Markthal in Rotterdam come from Zuid-Holland (77%), with smaller shares from Noord-Brabant, Gelderland, Noord-Holland, Zeeland, and Utrecht, as well as a few from neighboring Belgium and Germany. The market's catchment area is therefore mainly local, with some reach into nearby provinces and limited international visitors.

Open Mobility Data Report

Audience Profile & Retail Analytics

Because we know where these visitors come from, we can, among other things, compare them with our demographic and other consumer data. In this way, we can create a kind of visitor profile for the visitors of the Westfield Centro Mall. When we analyze this data, we see that the following audiences are overrepresented:

Open Audience Report

Conclusion

• Target peak meal times: focus promotions and in-store engagement during lunch (11:00-13:00) and dinner (18:00-20:00) on Mondays and Wednesdays, when footfall is highest.
• Tailor messaging to key audiences: Rising Professionals (convenience, trends, digital engagement), Trendsetters (novelty, experiences, lifestyle-oriented), and Mature Independent Spirits (quality, authenticity, leisurely exploration).
• Leverage local catchment area: prioritize visitors from Zuid-Holland and nearby Dutch provinces, emphasizing local specialties and regionally relevant campaigns.
• Maximize engagement opportunities: use longer dwell times to encourage multi-purchase behavior, product sampling, food pairings, and experiential offerings that invite exploration throughout the market.
• Optimize OOH placement and dynamic messaging: situate campaigns near entrances, main corridors, and food courts during peak hours; use digital or dynamic displays to highlight ongoing offers, events, or seasonal promotions for maximum visibility and impact.

Make Real-World Locations Measurable with Spotzi

Understand how people move, visit, and interact with the world around you. Anywhere on the planet. With Spotzi Visitor Profiling, you can unlock powerful insights from mobile location data to connect online and offline behavior, like:

Visitor Trends: Discover your busiest days and hours.
Dwell Times: See how long visitors stay at your location.
Homebase Locations: Understand where visitors come from and their approach routes.
Audience Insights: Learn who visits your location(s) with demographics, interests, and more.

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