Puerto Venecia Mall

2025-10-02

Visitor Report, Footfall Data, Retail Analytics, Movement Data, Mobility Data

Puerto Venecia is one of the most iconic shopping and leisure destinations in Zaragoza, Spain. With a unique combination of retail, dining, and entertainment options, it attracts millions of visitors each year. The center brings together international brands and local shops, alongside a wide range of leisure activities, making it a popular spot for shopping, gastronomy, and family experiences.

In our analysis, we looked at visitor data for June 2025. This included identifying the busiest days and hours, as well as examining mobility data to understand where visitors come from and what types of customers they are.

Visitor Trends & Footfall Data

We start by analyzing the busiest days and hours. Looking at the analysis, we see that Saturday and Thursday are the busiest days, with peak hours occurring between 6:00 PM and 9:00 PM, and a smaller peak around lunchtime. Around these days and times, promotions and campaigns will reach the largest number of visitors.

Looking at the analysis, we see that Saturday and Thursday are the busiest days, with peak hours occurring between 6:00 PM and 9:00 PM, and a smaller peak around lunchtime.

Busiest Days | Top 3

Day	% of Total Detections
Saturday	33.07%
Thursday	17.64%
Friday	13.8%

Busiest Hours | Top 3

Hour	% of Total Detections
19	20.56%
18	18.89%
20	17.49%

Open Visitor Trends & Footfall Data Report

Dwell Time Analysis

When looking at dwell times at Puerto Venecia, it is clear that the majority of visitors spend an extended amount of time in the center throughout the week. From Monday to Sunday, over 84% of visitors fall into the "extended" category, with the highest proportion on Monday (91.51%) and Sunday (91.3%).

Shorter visits are less common: very "brief" visits range from 2.17% on Sunday to 10.43% on Saturday, while "brief" and "moderate" visits generally account for only a small fraction of visitors. This indicates that Puerto Venecia is not only a shopping destination but also a place where people spend significant time dining, relaxing, and enjoying leisure activities, particularly on weekdays and weekends alike.

Dwell Times - Thursday

Dwell Time	% of Total Detections
Very Brief	4.94%
Brief	2.15%
Moderate	2.15%
Extended	90.77%

Dwell Times - Saturday

Dwell Time	% of Total Detections
Very Brief	10.43%
Brief	3.38%
Moderate	2.06%
Extended	84.14%

Open Dwell Times Report

Mobility Data Insights

Most visitors to Puerto Venecia come from nearby neighborhoods in Zaragoza, with the largest share from postal code 50007 (8.37%), followed by 50018 (6.13%), 50014 (5.26%), 50015 (4.77%), and 50012 (4.38%). Other surrounding areas such as 50002, 50021, 50410, 50011, and 50009 also contribute significantly to the visitor base.

Overall, Puerto Venecia's catchment area is strongly local, drawing mainly from Zaragoza's central and southern districts, with smaller shares from other nearby neighborhoods and surrounding municipalities in the province.

Visits by Postal Code | Top 5

Postal Code	% of Total Detections
50007	8.41%
50018	6.16
50014	5.28%
50015	4.79%
50012	4.4%

Open Mobility Data Report

Audience Profile & Retail Analytics

Because we know where these visitors come from, we can, among other things, compare them with our demographic and other consumer data. In this way, we can create a kind of visitor profile for the visitors of the Trafford Centre Mall. When we analyze this data, we see that the following audiences are overrepresented:

The Executive Family

44.21%

Audience Profiles | Top 3

Audience	% of Total Detections
The Executive Family	44.21%
family Budget	24.73%
The Country Family	15.58%

Open Audience Report

Conclusion

Focus on peak days and hours: prioritize promotions and campaigns on Thursdays and Saturdays, especially during the evening peak (18:00-21:00) and the smaller lunchtime peak, to reach the largest and most engaged audience.
Tailor messaging to key audiences: The Executive Family (premium, experience-driven, quality-focused), Family Budget (value-conscious, practical, deal-seeking), and The Country Family (family-oriented, leisure-focused, community-minded).
Leverage local catchment area: target visitors from Zaragoza, particularly postal codes 50007, 50018, 50014, 50015, and 50012, with campaigns reflecting local relevance and community ties.
Maximize engagement opportunities: take advantage of long dwell times to encourage multi-activity visits, combining shopping, dining, and leisure experiences; short visits are rare, so experiential campaigns perform well.
Optimize OOH placement and content: focus advertising near entrances, main corridors, and dining areas during peak hours; highlight evening events, family-friendly activities, and multi-purpose experiences to engage the audience fully.

Make Real-World Locations Measurable with Spotzi

Understand how people move, visit, and interact with the world around you. Anywhere on the planet. With Spotzi Visitor Profiling, you can unlock powerful insights from mobile location data to connect online and offline behavior, like:

Visitor Trends: Discover your busiest days and hours.
Dwell Times: See how long visitors stay at your location.
Homebase Locations: Understand where visitors come from and their approach routes.
Audience Insights: Learn who visits your location(s) with demographics, interests, and more.

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