ICON
ICON
Promotions and campaigns should be prioritized on Thursdays and Saturdays, especially during the evening peak (18:00?21:00) and the smaller lunchtime peak, to reach the largest and most engaged audience.
The key target audiences are: The Executive Family (premium, experience-driven, quality-focused), Family Budget (value-conscious, practical, deal-seeking), and The Country Family (family-oriented, leisure-focused, community-minded).
The mall experiences long dwell time, which encourages multi-activity visits combining shopping, dining, and leisure experiences; short visits are rare, indicating that experiential campaigns perform well.
The mall targets visitors from Zaragoza, particularly postal codes 50007, 50018, 50014, 50015, and 50012, with campaigns reflecting local relevance and community ties.
We start by analyzing the busiest days and hours. Looking at the analysis, we see that Saturday and Thursday are the busiest days, with peak hours occurring between 6:00 PM and 9:00 PM, and a smaller peak around lunchtime. Around these days and times, promotions and campaigns will reach the largest number of visitors.
Looking at the analysis, we see that Saturday and Thursday are the busiest days, with peak hours occurring between 6:00 PM and 9:00 PM, and a smaller peak around lunchtime.
| Day | % of Total Detections |
|---|---|
| Saturday | 33.07% |
| Thursday | 17.64% |
| Friday | 13.8% |
| Hour | % of Total Detections |
|---|---|
| 19 | 20.56% |
| 18 | 18.89% |
| 20 | 17.49% |
When looking at dwell timesWhat are Dwell Times?
Dwell time in a visitation report refers to the amount of time a visitor spends at a location or specific point of interest during their visit. It shows how long people stay in one place before moving on to another area or leaving. at Puerto Venecia, it is clear that the majority of visitors spend an extended amount of time in the center throughout the week. From Monday to Sunday, over 84% of visitors fall into the "extended" category, with the highest proportion on Monday (91.51%) and Sunday (91.3%).
Shorter visits are less common: very "brief" visits range from 2.17% on Sunday to 10.43% on Saturday, while "brief" and "moderate" visits generally account for only a small fraction of visitors. This indicates that Puerto Venecia is not only a shopping destination but also a place where people spend significant time dining, relaxing, and enjoying leisure activities, particularly on weekdays and weekends alike.
| Dwell Time | % of Total Detections |
|---|---|
| Very Brief | 4.94% |
| Brief | 2.15% |
| Moderate | 2.15% |
| Extended | 90.77% |
| Dwell Time | % of Total Detections |
|---|---|
| Very Brief | 10.43% |
| Brief | 3.38% |
| Moderate | 2.06% |
| Extended | 84.14% |
Most visitors to Puerto Venecia come from nearby neighborhoods in Zaragoza, with the largest share from postal code 50007 (8.37%), followed by 50018 (6.13%), 50014 (5.26%), 50015 (4.77%), and 50012 (4.38%). Other surrounding areas such as 50002, 50021, 50410, 50011, and 50009 also contribute significantly to the visitor base.
Overall, Puerto Venecia's catchment area is strongly local, drawing mainly from Zaragoza's central and southern districts, with smaller shares from other nearby neighborhoods and surrounding municipalities in the province.
| Postal Code | % of Total Detections |
|---|---|
| 50007 | 8.41% |
| 50018 | 6.16 |
| 50014 | 5.28% |
| 50015 | 4.79% |
| 50012 | 4.4% |
By identifying the origins of our visitors, we can effectively integrate this information with our existing demographic and consumer data. This powerful combination allows us to construct a clear visitor profile for Puerto Venecia Mall. Our analysis shows a significant overrepresentation of the following key audiences:
| Audience | % of Total Detections |
|---|---|
| The Executive Family | 44.21% |
| Family Budget | 24.73% |
| The Country Family | 15.58% |
Understand how people move, visit, and interact with the world around you. Anywhere on the planet. With Spotzi Visitor Profiling, you can unlock powerful insights from mobile location data to connect online and offline behavior, like:
Visitor Trends: Discover your busiest days and hours.
Dwell Times: See how long visitors stay at your location.
Homebase Locations: Understand where visitors come from and their approach routes.
Audience Insights: Learn who visits your location(s) with demographics, interests, and more.
Spotzi's platform streamlines the process of geomarketing research & analysis by providing you with a one-stop-shop for all of your mapping and location data needs.
Are you ready to take your campaigns to the next level? Contact us to learn more about our plans.
