Square One Shopping Centre

2025-10-07

Visitor Report, Footfall Data, Retail Analytics, Movement Data, Mobility Data

Square One Mall is one of the largest and most popular shopping destinations in Canada, located in Mississauga, Ontario. With a wide variety of stores, restaurants, and entertainment options, it attracts millions of visitors each year. The mall offers both international brands and local shops, making it a premier destination for shopping, dining, and leisure.

In our analysis, we looked at visitor data for June 2025. This included identifying the busiest days and hours, as well as examining mobility data to understand where visitors come from and what types of customers they are.

Visitor Trends & Footfall Data

We start by analyzing the busiest days and hours. Looking at the analysis, we see that Sunday and Monday are the busiest days, with peak hours occurring between 12:00 PM and 4:00 PM, and a strongest peak between 3:00 PM and 4:00 PM. Around these days and times, promotions and campaigns will reach the largest number of visitors.

Looking at the analysis, we see that Sunday and Monday are the busiest days, with peak hours occurring between 12:00 PM and 4:00 PM...

Busiest Days | Top 3

Day	% of Total Detections
Sunday	19.06%
Monday	17.05%
Wednesday	13.06%

Busiest Hours | Top 3

Hour	% of Total Detections
15	25.18%
14	23.46%
13	20.12%

Open Visitor Trends & Footfall Data Report

Dwell Time Analysis

Visitors to Square One Shopping Centre spend a substantial amount of time on-site. From Monday to Friday, most visits (61-66%) are extended, showing that shoppers often stay long enough to explore multiple stores, dine, or enjoy leisure activities. Shorter visits are less frequent, with very brief stays making up 15-20% and brief visits around 12-16%.

On weekends, dwell times remain high, with about 61% of Saturday and 63% of Sunday visits being extended. This highlights Square One's continued draw as a weekend destination for shopping and entertainment.

Overall, the centre attracts a healthy mix of long-stay and quick-stop visitors, supporting diverse retail and marketing opportunities.

Dwell Times - Monday

Dwell Time	% of Total Detections
Very Brief	20.34%
Brief	13.38%
Moderate	5.04%
Extended	61.24%

Dwell Times - Saturday

Dwell Time	% of Total Detections
Very Brief	21.69%
Brief	13.26%
Moderate	4.36%
Extended	60.69%

Open Dwell Times Report

Mobility Data Insights

Most visitors to Square One Shopping Centre come from nearby neighborhoods within Mississauga, with the largest share from the L5B postal area (21.45%). Other key contributing areas include L5A (8.01%), L5M (7.75%), L4Z (6.98%), and L5V (3.88%).

Additional visitors come from surrounding communities such as L5R (3.62%), L5C (3.1%), L6X (2.84%), and L5N (2.33%), among others. Smaller but notable shares originate from neighboring postal codes across Peel Region, Halton, and nearby parts of the Greater Toronto Area.

Overall, Square One's trade area is strongly local, drawing primarily from central and eastern Mississauga, with additional visitors from western Mississauga, Brampton, Oakville, and other nearby suburbs. This highlights Square One's role as a regional destination while remaining deeply rooted in its local community.

Visits by FSA | Top 5

FSA	% of Total Detections
L5B	21.45%
L5A	8.01%
L5M	7.75%
L4Z	6.98%
L5V	3.88%

Open Mobility Data Report

Audience Profile & Retail Analytics

Because we know where these visitors come from, we can, among other things, compare them with our demographic and other consumer data. In this way, we can create a kind of visitor profile for the visitors of the Square One Mall. When we analyze this data, we see that the following audiences are overrepresented:

The Executive Family

45.99%

Audience Profiles | Top 3

Audience	% of Total Detections
The Executive Family	45.99%
Rising Professionals	25.84%
Mature Independent Spirits	12.40%

Open Audience Report

Conclusion

Leverage peak periods for activations: Focus promotions, in-store events, and experiential campaigns on Sundays and Mondays between 12:00 PM and 4:00 PM, particularly during the strongest peak from 3:00 to 4:00 PM. These time slots offer the highest visitor reach and engagement potential.
Tailor messaging to key audiences: Adapt messaging and offers to the main audiences: The Executive Family seeks premium brands and family-friendly experiences, Rising Professionals respond to convenience and innovation, while Mature Independent Spirits value authenticity, leisure, and quality time.
Capitalize on long dwell times: With most visits being extended, design initiatives that encourage exploration and multi-purchase behavior. Combine shopping and dining offers, introduce loyalty rewards, or host seasonal activations that keep visitors engaged longer.
Target local catchment areas: Concentrate marketing efforts on Mississauga's core neighborhoods?particularly postal areas L5B, L5A, L5M, L4Z, and L5V?and surrounding suburbs. Use locally relevant messaging and collaborations with regional brands to strengthen community connection.
Optimize placement and timing for visibility: Place campaigns in high-traffic zones such as entrances, corridors, and food courts during peak hours. Integrate OOH with digital touchpoints to retarget local visitors and maintain visibility across both short and long-stay shoppers.

Make Real-World Locations Measurable with Spotzi

Understand how people move, visit, and interact with the world around you. Anywhere on the planet. With Spotzi Visitor Profiling, you can unlock powerful insights from mobile location data to connect online and offline behavior, like:

Visitor Trends: Discover your busiest days and hours.
Dwell Times: See how long visitors stay at your location.
Homebase Locations: Understand where visitors come from and their approach routes.
Audience Insights: Learn who visits your location(s) with demographics, interests, and more.

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