ICON
ICON
The busiest days are Sundays and Mondays. Peak hours are between 12:00 PM and 4:00 PM, with the strongest peak occurring from 3:00 PM to 4:00 PM.
The key audiences are: The Executive Family (seeking premium/family-friendly experiences), Rising Professionals (responding to convenience/innovation), and Mature Independent Spirits (valuing authenticity/leisure).
Most visits are described as extended (long dwell times). Initiatives are designed to encourage exploration and keep visitors engaged longer.
Marketing efforts should focus on Mississauga's core neighborhoods, specifically the postal areas L5B, L5A, L5M, L4Z, and L5V, and the surrounding suburbs.
We start by analyzing the busiest days and hours. Looking at the analysis, we see that Sunday and Monday are the busiest days, with peak hours occurring between 12:00 PM and 4:00 PM, and a strongest peak between 3:00 PM and 4:00 PM. Around these days and times, promotions and campaigns will reach the largest number of visitors.
Looking at the analysis, we see that Sunday and Monday are the busiest days, with peak hours occurring between 12:00 PM and 4:00 PM...
| Day | % of Total Detections |
|---|---|
| Sunday | 19.06% |
| Monday | 17.05% |
| Wednesday | 13.06% |
| Hour | % of Total Detections |
|---|---|
| 15 | 25.18% |
| 14 | 23.46% |
| 13 | 20.12% |
Visitors to Square One Shopping Centre spend a substantial amount of time on-site. From Monday to Friday, most visits (61-66%) are extended, showing that shoppers often stay long enough to explore multiple stores, dine, or enjoy leisure activities. Shorter visits are less frequent, with very brief stays making up 15-20% and brief visits around 12-16%.
On weekends, dwell timesWhat are Dwell Times?
Dwell time in a visitation report refers to the amount of time a visitor spends at a location or specific point of interest during their visit. It shows how long people stay in one place before moving on to another area or leaving. remain high, with about 61% of Saturday and 63% of Sunday visits being extended. This highlights Square One's continued draw as a weekend destination for shopping and entertainment.
Overall, the centre attracts a healthy mix of long-stay and quick-stop visitors, supporting diverse retail and marketing opportunities.
| Dwell Time | % of Total Detections |
|---|---|
| Very Brief | 20.34% |
| Brief | 13.38% |
| Moderate | 5.04% |
| Extended | 61.24% |
| Dwell Time | % of Total Detections |
|---|---|
| Very Brief | 21.69% |
| Brief | 13.26% |
| Moderate | 4.36% |
| Extended | 60.69% |
Most visitors to Square One Shopping Centre come from nearby neighborhoods within Mississauga, with the largest share from the L5B postal area (21.45%). Other key contributing areas include L5A (8.01%), L5M (7.75%), L4Z (6.98%), and L5V (3.88%).
Additional visitors come from surrounding communities such as L5R (3.62%), L5C (3.1%), L6X (2.84%), and L5N (2.33%), among others. Smaller but notable shares originate from neighboring postal codes across Peel Region, Halton, and nearby parts of the Greater Toronto Area.
Overall, Square One's trade area is strongly local, drawing primarily from central and eastern Mississauga, with additional visitors from western Mississauga, Brampton, Oakville, and other nearby suburbs. This highlights Square One's role as a regional destination while remaining deeply rooted in its local community.
| FSA | % of Total Detections |
|---|---|
| L5B | 21.45% |
| L5A | 8.01% |
| L5M | 7.75% |
| L4Z | 6.98% |
| L5V | 3.88% |
By identifying the origins of our visitors, we can effectively integrate this information with our existing demographic and consumer data. This powerful combination allows us to construct a clear visitor profile for Puerto Venecia Mall. Our analysis shows a significant overrepresentation of the following key audiences:
| Audience | % of Total Detections |
|---|---|
| The Executive Family | 45.99% |
| Rising Professionals | 25.84% |
| Mature Independent Spirits | 12.40% |
Understand how people move, visit, and interact with the world around you. Anywhere on the planet. With Spotzi Visitor Profiling, you can unlock powerful insights from mobile location data to connect online and offline behavior, like:
Visitor Trends: Discover your busiest days and hours.
Dwell Times: See how long visitors stay at your location.
Homebase Locations: Understand where visitors come from and their approach routes.
Audience Insights: Learn who visits your location(s) with demographics, interests, and more.
Spotzi's platform streamlines the process of geomarketing research & analysis by providing you with a one-stop-shop for all of your mapping and location data needs.
Are you ready to take your campaigns to the next level? Contact us to learn more about our plans.
