ICON
ICON
Promotions and in-mall experiences should be prioritized on Saturdays and Sundays, especially between 12:00 PM and 6:00 PM, with particular emphasis on the 1:00 PM?2:00 PM surge.
The key target audiences are: Rising Professionals (trend-focused, convenience-oriented, digitally connected), The Executive Family (premium, family-friendly, experience-driven), and The Working Class (value-conscious, practical, efficiency-focused).
The mall should design campaigns that appeal to both short-visit shoppers and long-stay visitors, indicating a mix of visit durations that include shopping, dining, leisure, and entertainment options.
The mall focuses on the local catchment area, targeting visitors from Greater Manchester, including Salford, Trafford, Manchester, and surrounding towns, emphasizing local relevance and accessibility.
We start by analyzing the busiest days and hours. The Trafford Centre sees its highest footfall on Saturdays and Sundays, with activity peaking between 1:00 PM and 6:00 PM, and the absolute peak occurring around 1:00 PM. Marketing campaigns and promotions scheduled during these periods are likely to reach the largest audience.
The Trafford Centre sees its highest footfall on Saturdays and Sundays, with activity peaking between 1:00 PM and 6:00 PM, and the absolute peak occurring around 1:00 PM.
| Day | % of Total Detections |
|---|---|
| Saturday | 26.95% |
| Sunday | 18.46% |
| Tuesday | 12.86% |
| Hour | % of Total Detections |
|---|---|
| 13 | 15.58% |
| 14 | 15.52% |
| 15 | 11.95% |
Visitors to the Trafford Centre generally exhibit long dwell timesWhat are Dwell Times?
Dwell time in a visitation report refers to the amount of time a visitor spends at a location or specific point of interest during their visit. It shows how long people stay in one place before moving on to another area or leaving., with 83-91% of weekday visits being extended and very brief stays under 10%. On weekends, extended dwell times remain high (80-82%), though quick visits rise slightly to 12-14%, showing a mix of shorter trips alongside longer leisure stays. Overall, the Trafford Centre is primarily a long-stay destination, combining shopping, dining, and leisure.
| Dwell Time | % of Total Detections |
|---|---|
| Very Brief | 9.86% |
| Brief | 4.74% |
| Moderate | 2.3% |
| Extended | 83.1% |
| Dwell Time | % of Total Detections |
|---|---|
| Very Brief | 12.66% |
| Brief | 3.44% |
| Moderate | 1.72% |
| Extended | 82.19% |
Most visitors to Trafford Centre Mall come from Salford (17%), Trafford (13%), and Manchester (10%), with additional shares from nearby areas including Stockport, Lancashire, Wigan, Bolton, and Warrington. Other surrounding towns such as Tameside, Rochdale, Cheshire East, Bury, and Oldham contribute smaller portions, while a very small number of visitors come from further afield across the UK.
Overall, the catchment area for Trafford Centre is strongly regional, focused on Greater Manchester and nearby counties, reflecting a predominantly local audience with limited reach to distant regions.
| Postal Code | % of Total Detections |
|---|---|
| M30 8 | 2.25% |
| M44 6 | 1.84 |
| M33 5 | 1.44% |
| M30 0 | 1.2% |
| M30 9 | 1.2% |
By identifying the origins of our visitors, we can effectively integrate this information with our existing demographic and consumer data. This powerful combination allows us to construct a clear visitor profile for Trafford Centre. Our analysis shows a significant overrepresentation of the following key audiences:
| Audience | % of Total Detections |
|---|---|
| Rising Professionals | 25.94% |
| The Executive Family | 18.77% |
| The Working Class | 12.51% |
Understand how people move, visit, and interact with the world around you. Anywhere on the planet. With Spotzi Visitor Profiling, you can unlock powerful insights from mobile location data to connect online and offline behavior, like:
Visitor Trends: Discover your busiest days and hours.
Dwell Times: See how long visitors stay at your location.
Homebase Locations: Understand where visitors come from and their approach routes.
Audience Insights: Learn who visits your location(s) with demographics, interests, and more.
Spotzi's platform streamlines the process of geomarketing research & analysis by providing you with a one-stop-shop for all of your mapping and location data needs.
Are you ready to take your campaigns to the next level? Contact us to learn more about our plans.
