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We start by analyzing the busiest days and hours. The Trafford Centre sees its highest footfall on Saturdays and Sundays, with activity peaking between 1:00 PM and 6:00 PM, and the absolute peak occurring around 1:00 PM. Marketing campaigns and promotions scheduled during these periods are likely to reach the largest audience.
The Trafford Centre sees its highest footfall on Saturdays and Sundays, with activity peaking between 1:00 PM and 6:00 PM, and the absolute peak occurring around 1:00 PM.
| Day | % of Total Detections |
|---|---|
| Saturday | 26.95% |
| Sunday | 18.46% |
| Tuesday | 12.86% |
| Hour | % of Total Detections |
|---|---|
| 13 | 15.58% |
| 14 | 15.52% |
| 15 | 11.95% |
Visitors to the Trafford Centre generally spend extended periods at the mall. On weekdays, 83-91% of visits are extended, peaking midweek with over 90%. Shorter visits are rare, with very brief stays usually under 10%.
On weekends, extended visits remain high (80-82%), though very brief trips rise to 12-14%, showing more quick visits alongside longer leisure stays.
Overall: The Trafford Centre is primarily a long-stay destination, combining shopping, dining, and leisure, with weekends balancing both extended and shorter visits.
| Dwell Time | % of Total Detections |
|---|---|
| Very Brief | 9.86% |
| Brief | 4.74% |
| Moderate | 2.3% |
| Extended | 83.1% |
| Dwell Time | % of Total Detections |
|---|---|
| Very Brief | 12.66% |
| Brief | 3.44% |
| Moderate | 1.72% |
| Extended | 82.19% |
Most visitors to Trafford Centre Mall come from Salford (17%), Trafford (13%), and Manchester (10%), with additional shares from nearby areas including Stockport, Lancashire, Wigan, Bolton, and Warrington. Other surrounding towns such as Tameside, Rochdale, Cheshire East, Bury, and Oldham contribute smaller portions, while a very small number of visitors come from further afield across the UK.
Overall, the catchment area for Trafford Centre is strongly regional, focused on Greater Manchester and nearby counties, reflecting a predominantly local audience with limited reach to distant regions.
| Postal Code | % of Total Detections |
|---|---|
| M30 8 | 2.25% |
| M44 6 | 1.84 |
| M33 5 | 1.44% |
| M30 0 | 1.2% |
| M30 9 | 1.2% |
Because we know where these visitors come from, we can, among other things, compare them with our demographic and other consumer data. In this way, we can create a kind of visitor profile for the visitors of the Trafford Centre Mall. When we analyze this data, we see that the following audiences are overrepresented:
| Audience | % of Total Detections |
|---|---|
| Rising Professionals | 25.94% |
| The Executive Family | 18.77% |
| The Working Class | 12.51% |
Understand how people move, visit, and interact with the world around you. Anywhere on the planet. With Spotzi Visitor Profiling, you can unlock powerful insights from mobile location data to connect online and offline behavior, like:
Visitor Trends: Discover your busiest days and hours.
Dwell Times: See how long visitors stay at your location.
Homebase Locations: Understand where visitors come from and their approach routes.
Audience Insights: Learn who visits your location(s) with demographics, interests, and more.
Spotzi's platform streamlines the process of geomarketing research & analysis by providing you with a one-stop-shop for all of your mapping and location data needs.
Are you ready to take your campaigns to the next level? Contact us to learn more about our plans.
