Westfield Centro Mall

2025-10-02

Visitor Report, Footfall Data, Retail Analytics, Movement Data, Mobility Data

Westfield Centro Mall is the largest shopping center in Germany, located in the city of Oberhausen, in the Ruhr area. With hundreds of stores, restaurants, and entertainment options, it attracts millions of visitors each year. The mall offers a wide variety of international brands and local shops, making it a popular destination for both shopping and leisure.

In our analysis, we looked at visitor data for June 2025. This included identifying the busiest days and hours, as well as examining mobility data to understand where visitors come from and what types of customers they are.

Visitor Trends & Footfall Data

We start by analyzing the busiest days and hours. Looking at the analysis, we see that Saturdays and Fridays are the busiest days, with the peak hours occurring between 2:00 PM and 5:00 PM. Around these days and times, your promotions will therefore reach the most people.

Looking at the analysis, we see that Saturdays and Fridays are the busiest days, with the peak hours occurring between 2:00 PM and 5:00 PM.

Busiest Days | Top 3

Day	% of Total Detections
Saturday	45.66%
Friday	16.16%
Monday	10.18%

Busiest Hours | Top 3

Hour	% of Total Detections
15	19.52%
16	17.81%
14	17.66%

Open Visitor Trends & Footfall Data Report

Dwell Time Analysis

Visitors to Westfield Centro Mall generally spend a significant amount of time there. From Monday to Saturday, most stays are extended, with around 77-82% of visits lasting longer. Only a small share of visits are very brief or brief, typically under 15%. On Sundays, when the mall?s retail stores are closed, extended dwell times only occur among visitors coming for the cinema or other entertainment options available within the center.

Dwell Times - Monday

Dwell Time	% of Total Detections
Very Brief	12.2%
Brief	2.98%
Moderate	4.07%
Extended	80.76%

Dwell Times - Saturday

Dwell Time	% of Total Detections
Very Brief	15.48%
Brief	3.37%
Moderate	2.98%
Extended	78.17%

Open Dwell Times Report

Mobility Data Insights

Where do the visitors of Westfield Centro Mall come from? The vast majority, 85%, come from Nordrhein-Westfalen. Smaller shares come from nearby Dutch provinces such as Gelderland, Zuid-Holland, Noord-Brabant, Noord-Holland, and Limburg, as well as from other regions in Germany, Belgium, and even a few international locations. The mall?s catchment area is therefore mainly in Nordrhein-Westfalen, with some reach into neighboring regions.

Visits by Postal Code | Top 5

Postal Code	% of Total Detections
46047	3.63%
46049	2.58%
46045	2.34%
46117	2.26%
46147	1.78%

Open Mobility Data Report

Audience Profile & Retail Analytics

Because we know where these visitors come from, we can, among other things, compare them with our demographic and other consumer data. In this way, we can create a kind of visitor profile for the visitors of the Westfield Centro Mall. When we analyze this data, we see that the following audiences are overrepresented:

Rising Professionals

33.64%

Audience Profiles | Top 3

Audience	% of Total Detections
Rising Professionals	33.64%
The Simple Life	32.09%
The Affluent Individual	14.40%

Open Audience Report

Conclusion

Focus on peak days and times: prioritize promotions and in-mall events on Fridays and Saturdays, especially between 2 PM and 5 PM, when foot traffic is at its highest.
Tailor messaging to key audiences: Rising Professionals (trendy, convenience-focused, digitally connected), The Simple Life (relaxed, experience-driven, value-conscious), and The Affluent Individual (premium, luxury-oriented, quality-focused).
Leverage regional and cross-border reach: target visitors primarily from Nordrhein-Westfalen, as well as neighboring Dutch provinces and other regions in Germany and Belgium, using localized campaigns where relevant.
Maximize engagement opportunities: capitalize on the long dwell times of visitors by designing campaigns, in-store experiences, and loyalty initiatives that encourage exploration, multiple store visits, and extended engagement throughout the week.
Optimize placement and timing for visibility: for OOH and in-mall activations, focus on main entrances, high-traffic corridors, and food courts during peak hours; align promotions and events with the busiest days and mid- to late-afternoon windows for maximum impact.

Make Real-World Locations Measurable with Spotzi

Understand how people move, visit, and interact with the world around you. Anywhere on the planet. With Spotzi Visitor Profiling, you can unlock powerful insights from mobile location data to connect online and offline behavior, like:

Visitor Trends: Discover your busiest days and hours.
Dwell Times: See how long visitors stay at your location.
Homebase Locations: Understand where visitors come from and their approach routes.
Audience Insights: Learn who visits your location(s) with demographics, interests, and more.

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