Wijnegem Mall

2025-09-11

Visitor Report, Footfall Data, Retail Analytics, Movement Data, Mobility Data

Wijnegem Mall is the largest shopping center in Belgium, located in the municipality of Wijnegem, just east of Antwerp. With hundreds of stores, restaurants, and entertainment options, it attracts millions of visitors each year. The mall offers a wide variety of international brands and local shops, making it a popular destination for both shopping and leisure.

In our analysis, we looked at visitor data for June 2025. This included identifying the busiest days and hours, as well as examining mobility data to understand where visitors come from and what types of customers they are.

Visitor Trends & Footfall Data

We start by analyzing the busiest days and hours. Looking at the analysis, we see that Wednesdays and Fridays are the busiest days, and especially the hours leading up to 2:00 PM are the most crowded. Around these days and times, your promotions will therefore reach the most people.

Looking at the analysis, we see that Wednesdays and Fridays are the busiest days, and especially the hours leading up to 2:00 PM are the most crowded.

Busiest Days | Top 3

Day	% of Total Detections
Wednesday	24.72%
Friday	22.18%
Monday	16.43%

Busiest Hours | Top 3

Hour	% of Total Detections
15	13.02%
14	12.34%
16	11.41%

Open Visitor Trends & Footfall Data Report

Dwell Time Analysis

How long do visitors spend on an average day? We can analyze this using the dwell times from our report. In a shopping center, we generally see that the length of stay is quite high. What is striking, however, is that on busy days there are relatively more short visits:

Possible reasons why busier days show more short visits:

Shoppers are more goal-oriented, focusing on quick purchases.
Crowding and congestion reduce comfort and discourage longer stays.
Limited capacity (e.g., parking, seating) increases turnover.
Promotions or events attract visitors who only come for a quick look.
Different visitor demographics (e.g., families, younger visitors) on peak days may stay for shorter periods.

Dwell Times - Wednesday

Dwell Time	% of Total Detections
Very Brief	7.73%
Brief	3.09%
Moderate	1.55%
Extended	87.63%

Dwell Times - Saturday

Dwell Time	% of Total Detections
Very Brief	7.12%
Brief	3.85%
Moderate	3.08%
Extended	85.96%

Open Dwell Times Report

Mobility Data Insights

Where do the visitors of Wijnegem come from? The majority of visitors to Wijnegem come from the area around Antwerp. In addition, we see that a large portion also comes from the Ghent area (province of East Flanders). The catchment area of this shopping center is therefore mainly in Antwerp, the surroundings of Ghent, and the province of Flemish Brabant (around Leuven).

Visits by Postal Code | Top 5

Postal Code	% of Total Detections
2100	10.22%
2970	7.42%
2900	5.04%
2160	4.9%
2170	4.9%

Open Mobility Data Report

Audience Profile & Retail Analytics

Because we know where these visitors come from, we can, among other things, compare them with our demographic and other consumer data. In this way, we can create a kind of visitor profile for Wijnegem's visitors. When we analyze this data, we see that the following audiences are overrepresented:

The Executive Family

30.77%

Audience Profiles | Top 3

Audience	% of Total Detections
The Executive Family	30.77%
The Country Family	15.38%
Rising Professionals	12.82%

Open Audience Report

Conclusion

Target peak moments: focus promotions and activations on Wednesdays and Fridays before 2 PM, when footfall is highest, and use shorter, goal-oriented campaigns during busy periods.
Align messaging with key audiences: Executive Families (premium and time-saving), Country Families (family-friendly and experiential), and Rising Professionals (convenience, trends, and digital).
Leverage regional origin data: tailor marketing and offers to visitors from Antwerp, Ghent, and Flemish Brabant with locally relevant messaging.
Combine mobility and demographic insights: use these data sets together to personalize campaigns and optimize timing, visit duration targeting, and audience fit.
Build and test audience segments: create audience groups around the three main profiles, test variations in messaging and channels; emphasize digital touchpoints for Executive Families and Rising Professionals, and prioritize OOH and in-store experiences for Country Families.

Make Real-World Locations Measurable with Spotzi

Understand how people move, visit, and interact with the world around you. Anywhere on the planet. With Spotzi Visitor Profiling, you can unlock powerful insights from mobile location data to connect online and offline behavior, like:

Visitor Trends: Discover your busiest days and hours.
Dwell Times: See how long visitors stay at your location.
Homebase Locations: Understand where visitors come from and their approach routes.
Audience Insights: Learn who visits your location(s) with demographics, interests, and more.

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