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Promotions and activations should be focused on Wednesdays and Fridays before 2 PM, when footfall is highest. Shorter, goal-oriented campaigns are recommended during these busy periods.
The key target audiences are: Executive Families (premium and time-saving), Country Families (family-friendly and experiential), and Rising Professionals (convenience, trends, and digital).
The text does not explicitly state the average visit duration (long or short), but it suggests using combined data sets to optimize visit duration targeting for personalized campaigns.
The mall targets visitors from the regional origin data, specifically Antwerp, Ghent, and Flemish Brabant, using locally relevant messaging.
We start by analyzing the busiest days and hours. Looking at the analysis, we see that Wednesdays and Fridays are the busiest days, and especially the hours leading up to 2:00 PM are the most crowded. Around these days and times, your promotions will therefore reach the most people.
Looking at the analysis, we see that Wednesdays and Fridays are the busiest days, and especially the hours leading up to 2:00 PM are the most crowded.
| Day | % of Total Detections |
|---|---|
| Wednesday | 24.72% |
| Friday | 22.18% |
| Monday | 16.43% |
| Hour | % of Total Detections |
|---|---|
| 15 | 13.02% |
| 14 | 12.34% |
| 16 | 11.41% |
How long do visitors spend on an average day? We can analyze this using the dwell timesWhat are Dwell Times?
Dwell time in a visitation report refers to the amount of time a visitor spends at a location or specific point of interest during their visit. It shows how long people stay in one place before moving on to another area or leaving. from our report. In a shopping center, we generally see that the length of stay is quite high. What is striking, however, is that on busy days there are relatively more short visits:
Possible reasons why busier days show more short visits:
| Dwell Time | % of Total Detections |
|---|---|
| Very Brief | 7.73% |
| Brief | 3.09% |
| Moderate | 1.55% |
| Extended | 87.63% |
| Dwell Time | % of Total Detections |
|---|---|
| Very Brief | 7.12% |
| Brief | 3.85% |
| Moderate | 3.08% |
| Extended | 85.96% |
Where do the visitors of Wijnegem come from? The majority of visitors to Wijnegem come from the area around Antwerp. In addition, we see that a large portion also comes from the Ghent area (province of East Flanders). The catchment area of this shopping center is therefore mainly in Antwerp, the surroundings of Ghent, and the province of Flemish Brabant (around Leuven).
| Postal Code | % of Total Detections |
|---|---|
| 2100 | 10.22% |
| 2970 | 7.42% |
| 2900 | 5.04% |
| 2160 | 4.9% |
| 2170 | 4.9% |
By identifying the origins of our visitors, we can effectively integrate this information with our existing demographic and consumer data. This powerful combination allows us to construct a clear visitor profile for Wijnegem Shopping Center. Our analysis shows a significant overrepresentation of the following key audiences:
| Audience | % of Total Detections |
|---|---|
| The Executive Family | 30.77% |
| The Country Family | 15.38% |
| Rising Professionals | 12.82% |
Understand how people move, visit, and interact with the world around you. Anywhere on the planet. With Spotzi Visitor Profiling, you can unlock powerful insights from mobile location data to connect online and offline behavior, like:
Visitor Trends: Discover your busiest days and hours.
Dwell Times: See how long visitors stay at your location.
Homebase Locations: Understand where visitors come from and their approach routes.
Audience Insights: Learn who visits your location(s) with demographics, interests, and more.
Spotzi's platform streamlines the process of geomarketing research & analysis by providing you with a one-stop-shop for all of your mapping and location data needs.
Are you ready to take your campaigns to the next level? Contact us to learn more about our plans.
