Beer Drinkers This audience represents consumers identified based on their visits to beer-focused venues. It includes individuals who have been observed at biergartens and beer halls, restaurants with on-site breweries, breweries (craft and industrial), and specialised beer shops. The segment reflects real-world visitation patterns and is highly suitable for proximity targeting, retail analysis, and campaign planning around beer consumption and specialty beer retail locations. |  |
Brands
Estrella Damm, Mahou, Cruzcampo, San Miguel, Alhambra, Moritz |
Casual Dining Lovers This audience represents consumers identified based on visits to everyday sit-down dining locations. It includes people observed at restaurants offering popular international cuisines (e.g., Italian, pizza, burgers, Mexican, Mediterranean, Asian cuisines, vegan/vegetarian concepts), where the venue shows clear casual or family-friendly signals such as indoor/outdoor seating, kids facilities, baby-changing amenities, or takeaway options. The segment also includes visits to pubs that serve food, reflecting social dining occasions beyond traditional restaurants. |  |
Brands
100 Montaditos, Vips, Goiko, Foster’s Hollywood, La Tagliatella, Ginos |
Coffee Shop Regulars This audience represents consumers identified based on visits to coffee-focused locations. It includes people observed at cafés with coffee-oriented offerings (e.g., coffee/espresso concepts), specialised coffee shops, and coffee roasteries (craft or industrial). The segment reflects frequent, intentional coffee occasions—ranging from grab-and-go routines to specialty coffee discovery—and is well-suited for local catchment analysis and campaigns around premium beverages, café loyalty, and urban lifestyle moments. |  |
Brands
Starbucks, Café & Té, Illy, Lavazza, Jamaica Coffee, Syra Coffee |
Fast Food Diners This audience represents consumers identified based on visits to quick-service and convenience-led food venues. It includes individuals observed at explicitly tagged fast food locations, sites with drive-through service, food courts, and restaurants strongly associated with fast-food behaviour through fast-service cuisines (e.g., burgers, pizza, kebab/döner, fried chicken, sandwiches, wraps, noodles). It also captures restaurants where takeaway-only/yes or delivery signals high-frequency, convenience-first dining. In addition, the segment includes visits to widely recognised QSR chains and regional fast-casual brands (as defined through name/brand matching). |  |
Brands
Telepizza, McDonald’s, Burger King, KFC, Goiko, Taco Bell |
Fine Dining Enthusiasts This audience represents consumers identified based on visits to high-end restaurants. It includes individuals observed at venues that signal an upscale dining experience through indicators such as reservation requirements, a stated dress code, star-based ratings, or explicit Michelin-related tagging. The segment also captures restaurants associated with premium culinary concepts and cuisines (e.g., French, haute cuisine, tasting menu, modern/contemporary European, fusion and asian-fusion). It reflects special-occasion dining, gastronomic exploration, and premium hospitality moments. |  |
Brands
El Celler de Can Roca, DiverXO, Arzak, Michelin Guide, Quique Dacosta, Martín Berasategui |
Food & Related Items This audience represents consumers identified based on visits to specialty food retail and food-related venues. It includes individuals observed at shops focused on seafood, cheese, delicatessen/deli, confectionery and chocolate, pastry and sweets, pasta and spices, as well as organic-focused stores. The segment also captures visits to ice cream venues, reflecting treat-oriented and premium/snacking moments. Overall, it highlights people who actively seek out curated, category-specific food products beyond standard supermarket shopping. |  |
Brands
Valor, Lacasa, El Almendro, Gullón, Hero, Ortiz |
Food Delivery Customers This audience represents consumers identified based on visits to places that actively offer delivery services. It includes individuals observed at a broad range of food venues—such as restaurants, fast food outlets, cafés, food courts, pubs, biergartens, and ice cream venues—where delivery is explicitly available. It also covers visits to food retail locations that offer delivery, including supermarkets, bakeries, convenience stores, greengrocers, butchers, seafood and cheese shops, chocolate/sweets specialists, and coffee/tea shops. The segment reflects convenience-driven purchasing and high intent for at-home consumption across both prepared meals and groceries. |  |
Brands
Glovo, Just Eat, Uber Eats, Deliveroo, Telepizza, Domino’s |
Grocery & Supermarket Shoppers This audience represents consumers identified based on visits to everyday food retail locations. It includes individuals observed at supermarkets, local grocery shops, convenience stores, and other venues broadly tagged as food retail. The segment reflects routine household purchasing behaviour, ranging from full weekly grocery trips to quick top-up shopping missions. It is highly relevant for retail catchment analysis, FMCG targeting, and location-based expansion strategies. |  |
Brands
Mercadona, Carrefour, Dia, Eroski, Lidl, Alcampo |
Nightlife & Club Goers This audience represents consumers identified based on visits to evening and late-night entertainment venues. It includes individuals observed at nightclubs, bars and cocktail bars, and live music venues—locations that typically reflect social nightlife behaviour. The segment captures experience-driven consumers who actively engage in after-work drinks, clubbing, DJ events, and live performances. It is highly relevant for beverage brands, event promotions, urban campaigns, and sponsorship activations. |  |
Brands
Pacha, Desperados, Red Bull, Ushuaïa, Larios, Mahou |
Spirit & Cocktail Fans This audience represents consumers identified based on visits to venues and retailers that strongly signal cocktail and spirits consumption. It includes individuals observed at bars, cafés, pubs, nightclubs, and restaurants explicitly associated with cocktails, spirits, or whisky (through dedicated drink tags or venue naming). In addition, it captures visits to alcohol specialty shops, indicating purchase intent for spirits beyond on-premise consumption. The segment reflects consumers who are interested in mixed drinks, premium spirits, and cocktail-led social occasions. |  |
Brands
Larios, Barceló, Absolut, Tanqueray, Campari, Aperol |
Wine Enthusiasts This audience represents consumers identified based on visits to locations strongly associated with wine discovery, purchasing, and tasting. It includes individuals observed at wine bars, specialised wine shops, and alcohol retailers with a clear wine focus. The segment also captures visits to wineries (craft and industrial) and wine tasting rooms, reflecting interest in wine production, terroir, and curated tasting experiences. It highlights consumers who actively engage with wine culture, from casual tastings to premium and regional wine exploration. |  |
Brands
Torres, Freixenet, Campo Viejo, Codorníu, Marqués de Riscal, Moët |
