Spotzi
PremiumDenmark | Consumer Behaviour | 2025

Health & Wellness Audiences Denmark

The Health & Wellness audience group provides in-depth insight into the geographic distribution of health-conscious consumers across Denmark. Built on mobile location data, this dataset identifies postcode areas where specific health, fitness, and wellness audiences are overrepresented. It offers a strong foundation for data-driven marketing, media planning, and location-based analysis. The audience group is subdivided into the following segments: Active Fitness Enthusiasts Gym-Goers Healthcare & Supplements Buyers Healthy Eaters & Meal Planners Organic Food Shoppers Runners & Outdoor Sports Lovers Sports Club Members Wellness & Spa Seekers Yoga & Mindful Living

Request a demoView pricingOpen in Spotzi
Preview of Health & Wellness Audiences Denmark

Dataset details

Coverage and specifications

Back to all datasets
Country
Denmark
Category
Consumer Behaviour
Vintage
2025
Level
4-Digit Postal Codes
Feature Count
-
Source
Spotzi

About this dataset

The Health & Wellness audience group provides in-depth insight into the geographic distribution of health-conscious consumers across Denmark. Built on mobile location data, this dataset identifies postcode areas where specific health, fitness, and wellness audiences are overrepresented. It offers a strong foundation for data-driven marketing, media planning, and location-based analysis.

The audience group is subdivided into the following segments:

  • Active Fitness Enthusiasts
  • Gym-Goers
  • Healthcare & Supplements Buyers
  • Healthy Eaters & Meal Planners
  • Organic Food Shoppers
  • Runners & Outdoor Sports Lovers
  • Sports Club Members
  • Wellness & Spa Seekers
  • Yoga & Mindful Living

    Dataset contents

    What's included

    Active Fitness Enthusiasts

    People for whom physical activity is a core part of daily life. They train multiple times per week, combine different workout types, and focus on performance, recovery, and overall lifestyle optimization.
    Brands
    Nike, Hummel, ICANIWILL, Garmin

    Gym Goers

    Frequent visitors of fitness centers and gyms. They focus on strength training, cardio, or group classes and are receptive to offers related to memberships, personal training, and fitness equipment.
    Brands
    Fitness World, SATS

    Healthcare & Supplements Buyers

    This audience actively invests in health maintenance and prevention. They regularly purchase supplements, vitamins, and wellness products and show interest in physical recovery, immunity, and long-term vitality.
    Brands
    Bodylab, Urtekram

    Healthy Eaters & Meal Planners

    They make conscious food choices and pay close attention to ingredients, nutritional values, and meal preparation. They are interested in healthy recipes, ready-to-cook meals, and nutrition-focused apps.
    Brands
    HelloFresh, Aarstiderne

    Organic Food Shoppers

    This audience prefers organic, sustainable, and often locally sourced food products. They value transparency, ethical production, and environmentally friendly choices.
    Brands
    Irma, Urtekram

    Runners & Outdoor Sports Lovers

    Highly active outdoor sports enthusiasts who combine physical activity with nature experiences. Running, cycling, hiking, and other outdoor activities are central, often supported by performance gear and tracking technology.
    Brands
    Salomon, Garmin

    Sports Club Members

    Members of sports clubs and teams who train regularly and participate in competitions. They have a strong connection to teamwear, sporting events, and community-driven activities.
    Brands
    Hummel

    Wellness & Spa Seekers

    Focused on relaxation, recovery, and mental well-being. They frequently visit spas, saunas, and wellness resorts and are drawn to premium experiences and self-care products.
    Brands
    Skodsborg Spa

    Yoga & Mindful Living

    This audience prioritizes mental balance, mindfulness, and conscious living. Yoga, meditation, and wellness routines are central, often combined with a sustainable and minimalist lifestyle.
    Brands
    Organic Basics

    Good to know

    Frequently asked questions

    What can this dataset be used for?

    This dataset is suitable for a wide range of use cases, including: • Online and offline marketing campaigns • Postcode-based targeting in display, social, and programmatic advertising • Mobile advertising and device-level targeting • (D)OOH media planning and audience analysis • Retail location planning and market potential assessments

    Can I use this audience for my next online marketing campaign?

    Yes. The Health & Wellness audiences are fully activation-ready and can be used for online marketing campaigns with targeting at postcode level or even mobile device level, depending on the advertising platform.

    Is this dataset privacy compliant?

    Yes. All data is fully anonymized and aggregated and complies with applicable privacy regulations, including GDPR. No individuals can be identified or re-identified from this dataset.

    From data to action

    Use Health & Wellness Audiences Denmark in your next campaign

    Take this dataset into Explore or Optimize, or let Spotzi run the campaign planning and measurement for you. Activate and Measure are managed services.

    Self-service

    Explore and Optimize

    Explore opens Optimize with free Explorer maps. Optimize adds premium data, campaign planning and reporting.

    Compare plans and services

    Managed service

    Activate

    Let our team turn this data into audience recommendations and launch your campaign.

    Explore Activate

    Managed service, per solution

    Measure

    Commission Visitor Profiles, Cross Visitation, Web Lift, Foot Traffic Analysis or Brand Lift.

    Explore Measure

    Spotzi in numbers

    700M+

    people in motion daily

    5,000+

    audiences

    Millions

    points of interest