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Our world is more connected than ever. Our smartphone has become the most important device for surfing the Internet, checking the latest news and shopping online. In contrast, we also live in a world where we watch TV, listen to the Radio and cut out coupons from newspapers and flyers. Outside, we pass by Billboards and see screens with advertisements in elevators and supermarkets on a daily basis. This world seems far removed from the online world. It seems a challenge to bridge the gap between online and offline consumer behavior. But with the right tools and the right data, this is easier than you think. Mobile Location data connects the online and offline world.
Mobile traffic data—also known as foot traffic data or mobile location data—tracks anonymized mobile app movement across France. It helps businesses analyze movement around stores, billboards, and other points of interest.
Spotzi's data reveals:
French businesses use this data to measure store visit attribution, analyze catchment areas, and build location-based customer profiles for more effective decision-making.
Spotzi's dashboard provides instant access to French mobile app traffic data. Just select a location—such as a café, shopping center, or billboard—and generate a full visitor profile.
Absolutely. Out-of-home (OOH) advertisers can use this data to determine who sees a billboard, when, and how often—ideal for DOOH audience measurement.
Foot traffic attribution measures store visits after exposure to an ad—whether online or physical. This helps connect digital marketing with real-world actions in France.
Spotzi offers free foot traffic data samples for France. For advanced analytics, premium dashboards unlock deeper mobile movement insights and visualizations.
Yes. Developers can integrate real-time foot traffic data into their own tools using Spotzi's API for France.
Catchment area foot traffic data identifies where your visitors are coming from. This is key for site selection, expansion planning, and consumer segmentation.
Geofencing technology allows you to re-engage people who passed a billboard or visited a store in France. This location-based strategy supports brand recall and increases offline-to-online conversions.
Retailers, real estate agents, advertising agencies, and urban planners in France all use foot traffic insights to optimize operations and targeting.
Use cases include:
Spotzi Dashboards offer instant access to French mobile traffic data—updated daily. No technical integration needed. Just log in and explore.
We are able to analyze any location in the world with the help of smartphones that anonymously share their location when they pass by a predefined area (geofence). The process for collecting location data involves several steps, including anonymization. Users consent to the sharing of their location data by logging in when prompted in an app or browser. SDKs then collect and transmit information about a user's location, including geographic coordinates and time spent. The location data is then cleansed, anonymized and merged into a database to create specific consumer profiles.
The processing of the data is also crucial in order to guarantee the privacy of the user. For example, we anonymize the locations of users by linking them to a zip code or by making the residential address inaccurate so that it cannot be traced to a specific address and therefore person. For retargeting purposes device IDs will be pushed to publishers like Facebook and Google DV360. These device IDs will never be provided to our clients. There is a one-to-one connection between our database and the publisher platforms without any interaction needed by our clients. In addition, we work continuously to maintain a watertight strategy on how personal data is handled, processed and used for campaigns - in line with the strictest privacy regulations. Furthermore, we have an action plan for deleting unused, irrelevant and outdated user data. Internal training and procedures also play an important role in regulatory compliance. All contracts of vendors and external suppliers of user data are audited to ensure regulatory compliance.
