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Our world is more connected than ever. Our smartphone has become the most important device for surfing the Internet, checking the latest news and shopping online. In contrast, we also live in a world where we watch TV, listen to the Radio and cut out coupons from newspapers and flyers. Outside, we pass by Billboards and see screens with advertisements in elevators and supermarkets on a daily basis. This world seems far removed from the online world. It seems a challenge to bridge the gap between online and offline consumer behavior. But with the right tools and the right data, this is easier than you think. Mobile Location data connects the online and offline world.
Mobile traffic data—also known as movement data, foot traffic data, or mobile location data—refers to anonymized movement insights collected via over 200,000 mobile apps. In the Netherlands, this data helps businesses analyze consumer mobility patterns near POIs such as stores, billboards, and real estate.
Mobile location data enables deeper insights into consumer foot traffic data, real-time traffic data, and foot traffic trends. Spotzi streamlines this process through powerful dashboards, saving time and offering valuable analytics.
With foot traffic data in the Netherlands, you can:
Foot traffic attribution links physical store visits to digital interactions like online ads. Using cross-visitation data, Spotzi helps you measure offline conversions in addition to online ones—crucial for retail success in the Netherlands.
Mobile geofencing ads let you retarget visitors who came near your billboard, store, or point of interest. With Spotzi's location-based retargeting, you keep your brand top-of-mind long after physical visits.
Spotzi's Mobile Location Dashboard gives you instant access to Dutch mobile location data analytics. Just select a location—like cafés, gyms, or highway billboards—and receive rich visitor profiles in a few clicks.
Sectors like retail, OOH advertising, finance, and real estate rely on Spotzi's foot traffic catalog to guide decisions on marketing, site selection, and investment.
Spotzi offers demo versions and trial dashboards with free foot traffic data. For complete access to anonymized foot traffic measurement and high-level analysis, a premium plan is available.
Yes! With POI foot traffic data, Spotzi lets you analyze who passes your billboard or screen—helping you run more targeted and measurable DOOH campaigns in the Netherlands.
Yes, Spotzi provides a powerful foot traffic data API for Dutch locations, letting developers access real-time positioning, app traffic data, and more directly from their own systems.
Spotzi's dashboards allow you to map catchment area foot traffic data around your store or property, helping you identify where your visitors come from and how far your influence extends.
With just a few clicks, you can generate detailed visitor profiles using Spotzi's mobile traffic data. This includes behavioral patterns, frequency of visits, and time-of-day insights.
Instead of using physical retail traffic counter devices, Spotzi offers scalable mobile traffic data—a more dynamic and cost-effective alternative for tracking store performance and footfall.
Examples include:
We are able to analyze any location in the world with the help of smartphones that anonymously share their location when they pass by a predefined area (geofence). The process for collecting location data involves several steps, including anonymization. Users consent to the sharing of their location data by logging in when prompted in an app or browser. SDKs then collect and transmit information about a user's location, including geographic coordinates and time spent. The location data is then cleansed, anonymized and merged into a database to create specific consumer profiles.
The processing of the data is also crucial in order to guarantee the privacy of the user. For example, we anonymize the locations of users by linking them to a zip code or by making the residential address inaccurate so that it cannot be traced to a specific address and therefore person. For retargeting purposes device IDs will be pushed to publishers like Facebook and Google DV360. These device IDs will never be provided to our clients. There is a one-to-one connection between our database and the publisher platforms without any interaction needed by our clients. In addition, we work continuously to maintain a watertight strategy on how personal data is handled, processed and used for campaigns - in line with the strictest privacy regulations. Furthermore, we have an action plan for deleting unused, irrelevant and outdated user data. Internal training and procedures also play an important role in regulatory compliance. All contracts of vendors and external suppliers of user data are audited to ensure regulatory compliance.
