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Our world is more connected than ever. Our smartphone has become the most important device for surfing the Internet, checking the latest news and shopping online. In contrast, we also live in a world where we watch TV, listen to the Radio and cut out coupons from newspapers and flyers. Outside, we pass by Billboards and see screens with advertisements in elevators and supermarkets on a daily basis. This world seems far removed from the online world. It seems a challenge to bridge the gap between online and offline consumer behavior. But with the right tools and the right data, this is easier than you think. Mobile Location data connects the online and offline world.
Mobile traffic data (also known as foot traffic data, movement data or mobile location data) refers to anonymized data collected from mobile apps. In the UK, Spotzi uses this data to deliver insights into consumer behavior, such as daily visits, routes, and location-based interests.
Spotzi's mobile location data analytics helps UK businesses better understand their consumer foot traffic data, identify catchment areas, and improve their marketing efforts. By analyzing visitor behavior and locations, companies can make data-driven decisions.
UK-based foot traffic data can reveal:
Common UK business cases include:
Geofencing allows UK advertisers to retarget users who visit certain areas or see specific billboards. With Spotzi's platform, this mobile geofencing ads strategy helps maintain brand visibility and improve foot traffic attribution.
Spotzi offers easy access to UK mobile traffic via dashboards that turn complex app traffic data into actionable insights. Whether you're targeting high street shops or monitoring points of interest foot traffic data, Spotzi makes foot traffic analysis simple and accessible.
The Mobile Location Dashboard allows UK users to analyze anonymized foot traffic measurement with just a few clicks. Choose any POI—from gyms to cafés to landmarks—and instantly generate a visitor profile and access foot traffic trends.
Yes. Spotzi enables store visit attribution using foot traffic data. This links online engagement to physical visits, helping businesses track both offline conversions and cross-visitation behavior.
While Spotzi's premium tools offer full access to mobile location data and foot traffic trends, some free traffic data options are available through basic insights and traffic report mobile dashboards. For detailed targeting, a subscription may be required.
Yes. Spotzi provides insights into DOOH audience measurement, helping UK advertisers understand which demographics are exposed to specific billboards. This data supports smarter mobile advertising foot traffic attribution and campaign targeting.
Yes, Spotzi offers a foot traffic data API for UK-based businesses and developers. This allows integration of real-time positioning, foot traffic tracker insights, and mobile traffic map overlays into your own applications or dashboards.
Examples include:
UK businesses may use solutions like Spotzi's dashboards or hardware-based options such as a retail traffic counter device. However, mobile data-based tools provide more dynamic, wide-scale, and anonymized insights.
Mobile traffic data is particularly useful for retail chains, real estate professionals, city planners, and advertisers. It helps locate high-footfall zones, track mobile traffic trends, and identify opportunities for growth across the UK's urban and suburban areas.
We are able to analyze any location in the world with the help of smartphones that anonymously share their location when they pass by a predefined area (geofence). The process for collecting location data involves several steps, including anonymization. Users consent to the sharing of their location data by logging in when prompted in an app or browser. SDKs then collect and transmit information about a user's location, including geographic coordinates and time spent. The location data is then cleansed, anonymized and merged into a database to create specific consumer profiles.
The processing of the data is also crucial in order to guarantee the privacy of the user. For example, we anonymize the locations of users by linking them to a zip code or by making the residential address inaccurate so that it cannot be traced to a specific address and therefore person. For retargeting purposes device IDs will be pushed to publishers like Facebook and Google DV360. These device IDs will never be provided to our clients. There is a one-to-one connection between our database and the publisher platforms without any interaction needed by our clients. In addition, we work continuously to maintain a watertight strategy on how personal data is handled, processed and used for campaigns - in line with the strictest privacy regulations. Furthermore, we have an action plan for deleting unused, irrelevant and outdated user data. Internal training and procedures also play an important role in regulatory compliance. All contracts of vendors and external suppliers of user data are audited to ensure regulatory compliance.
