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Our world is more connected than ever. Our smartphone has become the most important device for surfing the Internet, checking the latest news and shopping online. In contrast, we also live in a world where we watch TV, listen to the Radio and cut out coupons from newspapers and flyers. Outside, we pass by Billboards and see screens with advertisements in elevators and supermarkets on a daily basis. This world seems far removed from the online world. It seems a challenge to bridge the gap between online and offline consumer behavior. But with the right tools and the right data, this is easier than you think. Mobile Location data connects the online and offline world.
Mobile traffic data—also known as foot traffic data, movement data, or mobile location data—is anonymized data collected from over 200,000 mobile apps. In the U.S., this information is used to track consumer movement patterns near stores, billboards, and other points of interest (POIs).
Mobile location data analytics can reveal:
It helps businesses measure foot traffic attribution, visualize catchment areas, and optimize advertising. Especially for retailers, OOH advertisers, and real estate firms, it provides actionable insights for both online and offline strategies.
Spotzi offers a Mobile Location Dashboard for U.S. users. With just a few clicks, select a POI—like a highway billboard or retail store—and generate detailed consumer foot traffic data insights instantly.
Yes, with points of interest foot traffic data, you can identify the demographics and travel behavior of users near your billboard or screen. Ideal for measuring and refining DOOH campaigns.
Foot traffic attribution links ad exposure to real-world visits. It helps businesses understand which digital campaigns drive in-store conversions, improving ROI tracking for omnichannel marketing.
Spotzi offers free traffic data samples and demo dashboards. For full access to anonymized foot traffic measurement and advanced filters, premium plans are available.
Yes. Spotzi's foot traffic data API enables developers and analysts to integrate real-time positioning and app traffic data into their own systems for custom analytics and automation.
Spotzi uses catchment area foot traffic data to map where your visitors originate, how far they travel, and their frequency. This helps with site selection, expansion, and campaign targeting.
Mobile advertising foot traffic attribution through geofencing lets you re-engage people who passed or visited a specific location—like your billboard or storefront—keeping your brand top-of-mind.
Retailers, financial institutions, OOH advertisers, and even city planners benefit from mobile traffic data by Spotzi. The data enhances both strategic decisions and operational efficiency.
Use cases include:
Spotzi's dashboards provide 24/7 access to daily updated American mobile traffic data. No complex setup required—just log in and analyze.
We are able to analyze any location in the world with the help of smartphones that anonymously share their location when they pass by a predefined area (geofence). The process for collecting location data involves several steps, including anonymization. Users consent to the sharing of their location data by logging in when prompted in an app or browser. SDKs then collect and transmit information about a user's location, including geographic coordinates and time spent. The location data is then cleansed, anonymized and merged into a database to create specific consumer profiles.
The processing of the data is also crucial in order to guarantee the privacy of the user. For example, we anonymize the locations of users by linking them to a zip code or by making the residential address inaccurate so that it cannot be traced to a specific address and therefore person. For retargeting purposes device IDs will be pushed to publishers like Facebook and Google DV360. These device IDs will never be provided to our clients. There is a one-to-one connection between our database and the publisher platforms without any interaction needed by our clients. In addition, we work continuously to maintain a watertight strategy on how personal data is handled, processed and used for campaigns - in line with the strictest privacy regulations. Furthermore, we have an action plan for deleting unused, irrelevant and outdated user data. Internal training and procedures also play an important role in regulatory compliance. All contracts of vendors and external suppliers of user data are audited to ensure regulatory compliance.
