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Our world is more connected than ever. Our smartphone has become the most important device for surfing the internet, checking the latest news and shopping online. But when we're not checking our phones we're also watching TV, listening to the radio and cutting out coupons from newspapers and flyers. Outside, we pass by billboards and see screens with advertisements in elevators and supermarkets on a daily basis. This real world seems far removed from the online world, and it can be a challenge to bridge the gap between online and offline consumer behavior. But with the right tools and the right data, this is easier than you think. Mobile Location data connects the online and offline world, allowing you to analyze the behaviour of American smartphone users for better campaign targeting and more robust customer behaviour analytics.
Mobile traffic data (also called foot traffic data or mobile location data) tracks the movement of mobile devices to reveal real-world behavior. This data helps businesses analyze footfall patterns, catchment areas, and visit frequency to better understand where their customers go and how often.
Spotzi’s mobile location data platform offers location intelligence for businesses in the United States. Brands can track foot traffic to points of interest (POIs), analyze visitor behavior by region, and evaluate the success of marketing campaigns with easy-to-use dashboards and analytics tools.
Businesses use mobile foot traffic data for:
With Spotzi, retailers can analyze footfall trends by location, determine customer dwell times, and compare foot traffic volumes across stores. This allows for smarter merchandising, staffing, and marketing based on real-world visitor data.
Foot traffic attribution connects OOH campaign exposure to POI visitation, such as store visits. With Spotzi’s data, you can see how many people who passed by your ad actually visited your store, helping you measure campaign effectiveness and ROI.
Geofencing technology creates virtual boundaries around real-world locations, delivering location-based insights on users who enter geofenced areas within a specified time period
Spotzi offers foot traffic heatmaps and geospatial dashboards to display traffic volumes across neighborhoods, shopping districts, or specific POIs. Businesses can compare footfall trends over time, spot high-traffic zones, and visualize audience movement patterns.
Location analytics from Spotzi allows you to identify areas with high foot traffic, evaluate performance by trade area, and discover untapped markets. Use this data to select new store locations or optimize existing ones based on real-world visitor trends.
Spotzi provides both premium foot traffic data and limited free footfall insights via its platform. While the free version offers basic overviews, full access to detailed movement data and API integrations requires a subscription plan.
Use foot traffic attribution tools to measure how digital marketing drives in-store visits. Spotzi combines mobile movement data with ad engagement to help you analyze walk-in traffic, campaign impact, and regional performance.
We are able to analyze any location in the world with the help of smartphones that anonymously share their location when they pass by a predefined area (geofence). The process for collecting location data involves several steps, including anonymization. Users consent to the sharing of their location data by logging in when prompted in an app or browser. SDKs then collect and transmit information about a user's location, including geographic coordinates and time spent. The location data is then cleansed, anonymized and merged into a database to create specific consumer profiles.
The processing of the data is also crucial in order to guarantee the privacy of the user. For example, we anonymize the locations of users by linking them to a zip code or by making the residential address inaccurate so that it cannot be traced to a specific address and therefore person. For retargeting purposes device IDs will be pushed to publishers like Facebook and Google DV360. These device IDs will never be provided to our clients. There is a one-to-one connection between our database and the publisher platforms without any interaction needed by our clients. In addition, we work continuously to maintain a watertight strategy on how personal data is handled, processed and used for campaigns - in line with the strictest privacy regulations. Furthermore, we have an action plan for deleting unused, irrelevant and outdated user data. Internal training and procedures also play an important role in regulatory compliance. All contracts of vendors and external suppliers of user data are audited to ensure regulatory compliance.
