01
Retail Site Selection
Rank candidate stores by target-customer reach, catchment demand, competitor overlap and cannibalisation risk before you commit to a lease.
Evaluate retail sitesUse cases
Location intelligence use cases for retail, OOH and digital teams
Start with the decision you need to make: choose a store, define a trade area, plan OOH, build a location audience or prove store impact. Spotzi connects the data and the workflow around that outcome.
Retail, OOH and digital teams / 26 countries / 700M+ people in motion daily
What you can do
Eight ways to put location intelligence to work
Choose the business decision first. Each use case shows the data, workflow and proof needed to make that decision with confidence.
From signal to store visit
02
Retail Trade Area Analysis
Map catchments, customer origins and store overlap to see where demand really comes from and which areas are underserved.
Analyse trade areas03
OOH Planning
Find billboard and DOOH locations that reach your actual audience, with footfall context and pitch-ready location evidence.
Plan OOH locations04
Online Targeting
Turn real-world behaviour into privacy-safe audiences for DV360, Meta, TikTok and StackAdapt.
Build a location audience05
OOH Retargeting
Re-engage people who passed a billboard, DOOH screen or store across social, display and video.
Retarget OOH audiences06
Visitor Profiles
See where visitors come from, how often they return and which locations attract high-value customers.
Profile your visitors07
OOH to Store Measurement
Prove incremental store visits from OOH with exposed versus control groups and clear lift reporting.
Measure OOH store lift08
Web to Store Measurement
Connect online campaign exposure to real store visits and see the lift your media actually created.
Measure online store liftStart with the decision, not the data set
Retail teams use Spotzi to choose stores, define trade areas and understand customers. OOH teams use it to plan screens, retarget exposed audiences and prove store impact. Digital teams use it to build location audiences and measure online-to-store lift.
- Retail: site selection, trade areas and catchment analysis
- OOH: audience-led planning, retargeting and store measurement
- Digital: location-based targeting and web-to-store measurement
- Measurement: exposed versus control studies and incremental lift
Every engagement starts with the decision you need to make, then brings in the data and workflow that support it.
The decision layer for real-world marketing
Which use case fits your team?
Tell us what you are trying to choose, reach or prove. We will show you the shortest route through the Spotzi platform and the evidence you can expect.
- Privacy-first, without personal profiles
- Precise daytime audience targeting
- Campaign lift measured to the store visit