Campaign Planning for OOH

Strategic OOH Targeting Across North America

Vertical Impression utilizes Spotzi's extensive audience data to identify the most impactful OOH screen locations for any campaign.

By analyzing detailed audience demographics and behaviors, as well as combining this data with screen proximity to key Points of Interest (POIs), advertisers can plan strategically placed campaigns which maximize reach and engagement.

AI-Driven Precision and Budget Optimization

To ensure optimal campaign performance, Vertical Impression employs Spotzi's proprietary AI audience targeting tool. This powerful technology enables them to pinpoint specific audience segments with exceptional accuracy.

It's also easy to select the most effective screens within a client?s budget constraints using our built-in weekly campaign budget filters ? ensuring that any campaign is optimized for any audience at any budget.

Understanding Real-World Audiences with Mobile Traffic Insights

Like many industry leaders in OOH, Vertical Impression prioritizes a deep understanding of their target audience?s real-life movement and behaviour through Spotzi's mobile traffic insights. This mobile data offers a valuable look into the true pass-by audience of any static or digital OOH location, allowing for highly targeted and relevant messaging that goes beyond the profiling of audiences who simply live in proximity to your screen.

Measurable Campaign Impact with Foot Traffic Attribution Studies

Though the strategic planning of a campaign is crucial, companies understandably want to also assess the effectiveness of their campaigns after their successful execution. Vertical Impression is able to deliver such insights by further leveraging Spotzi's mobile data stream to conduct comprehensive foot traffic attribution (FTA) studies.

Spotzi?s FTA reports allow companies to accurately measure the effectiveness of their OOH campaigns by identifying the specific audience segments they reached, as well as by quantifying the resulting foot traffic lift to relevant stores, restaurants, or venues. This provides concrete evidence of ROI and facilitates ongoing campaign optimization.

Spotzi doesn't just provide data?they transform it into visual stories that make our campaign strategies come to life!

Vertical Impression's strategic partnership with Spotzi exemplifies the power of data-driven OOH advertising in an intuitive and accessible platform. As a one-stop shop for campaign planning, audience profiling, and campaign measurement, we can ensure a seamless working process for any team. Furthermore, the effortless sharing of maps and dashboards ensures optimal communication both internally and with clients. A win-win for everyone.

Interested in how our OOH solutions can fit your needs? Contact us today to schedule a live platform demo.