What is Homebase?

Discover customer origins with Homebase analysis in geomarketing, using precise home location data from mobile devices. This valuable insight allows businesses to understand where visitors come from, enabling targeted marketing and tailored services.

Homebase vs. Congregate Data

Both Congregate and Homebase utilize mobile location data, differing only in their respective applications.

Congregate This type helps you understand visitor statistics during specific times and days of the week. It also provides insights into how visitors move within your location.

Homebase This visualizes the Common Evening Location of visitors, aiding in visitor profiling.

Benefits and key insights

• Visitor Origins: Identify where visitors live or frequent before reaching a venue, providing businesses with essential insights into customer catchment areas.
• Demographic Details: Enrich home location data with demographics, revealing age groups, gender, and other factors to tailor products and services.
• Consumer Spending: Combine homebase data with spending insights to adjust strategies based on purchasing behavior from different areas.
• Behavioral Patterns: Analyze home location data over time to uncover patterns, optimizing staffing, inventory, and marketing efforts.
• Enhanced Marketing: Craft targeted campaigns based on home location data, adjusting promotions to match spending habits from different areas.

In summary, Homebase analysis with a focus on home location data is a powerful tool in geomarketing. It sheds light on visitor origins, demographics, spending habits, and behavioral patterns, enabling businesses to refine strategies and enhance customer experiences for growth and satisfaction.