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What is Homebase?

Discover customer origins with Homebase analysis in geomarketing, using precise home location data from mobile devices. This valuable insight allows businesses to understand where visitors come from, enabling targeted marketing and tailored services.

Homebase vs. Congregate Data

Both Congregate and Homebase utilize mobile location data, differing only in their respective applications.

Congregate data example

This type helps you understand visitor statistics during specific times and days of the week. It also provides insights into how visitors move within your location.

Homebase data example

This visualizes the Common Evening Location of visitors, aiding in visitor profiling.

Benefits and key insights

In summary, Homebase analysis with a focus on home location data is a powerful tool in geomarketing. It sheds light on visitor origins, demographics, spending habits, and behavioral patterns, enabling businesses to refine strategies and enhance customer experiences for growth and satisfaction.

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Our professionals are ready to showcase the true power of our home location data and dashboards. Contact one of our sales representatives for more information.

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