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Consumer Spending

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Datasets / Consumer Spending /
Demographics

Consumer Spending

Access detailed breakdowns of what the inhabitants of a specific area spend on numerous food product categories, beverages, and other goods and services.

Spotzi’s Consumer spending data allows you to target an audience based on their existing affinity towards products that are relevant or adjacent to your brand’s offerings. This dataset offers insights into the total amount of money being spent on each category within any available country’s municipality or postal code, but we also calculate the average expenditure per inhabitant, and allow all spending insights to be compared across different regions using an index.

Available countries

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Spotzi Audiences now available via Programmatic OOH

Spotzi Audiences are now available on the programmatic Out-of-Home (OOH) platform by Sage+Archer (Vistar Media) for targeted Out-of-Home campaigns.