ICON

Retail Purchasing Power Finland

…
Datasets / Retail Purchasing Power / Finland /
Demographics

Retail Purchasing Power Finland

Retail purchasing power offers a precise understanding of the real purchasing power in Finland. This is because it provides a deeper insight into income after deductions for taxes, employers' contributions, and fixed costs such as rent, mortgage, and travel expenses. This valuable information allows users to gain an understanding of the market potential of each region, making it easy to know where to focus your next marketing efforts.

The data is readily available as an add-on for Spotzi Profiling and Spotzi Targeting, our geomarketing platform that simplifies the process of analyzing customers and developing marketing strategies. With Spotzi, data management is easy and hassle-free. If you want to find and target your best-fit customers, Spotzi is the ideal geomarketing platform for you.

Discover our plans

About Retail Purchasing Power Finland

What is retail purchasing power?

Retail purchasing power refers to the amount of money an individual has at their disposal over a particular period of time. In other words, it is their (or their household’s) net income after taxes, employer deductions, and foundational lifestyle expenses are taken into account. Unlike retail purchasing power, "disposable income" datas do not account for life expenses such as mortgage and travel / automotive costs when calculating a net income after deductions.

How to analyze the local purchasing power index of every area in Finland?

Spotzi offers retail purchasing power data as a national index to enhance the comparability between different Finnish postal code boundaries.

We calculate the national average purchasing power of Finland, and set this as a baseline (index of 100). Postal codes with a higher average purchasing power than the national average will index higher (an index of 101+). An index of 200 would indicate that a postal code’s average purchasing power is twice that of the nation, and a postal code indexing at 50 would have half of the average purchasing power when compared to the national average.

In the example below you can find a map that gives more insight into the purchasing power of Finland:

This Finnish Purchasing Power Map of 2022 compares local purchasing power with other areas (Source: GfK Geomarketing)

What insights can you gain from this purchasing power data of Finland?

Our intuitive dashboards allow you to breeze through otherwise-complex data analytics with the push of a button. Use any of our datas in a variety of insightful ways to answer questions unique to your brand.

Here are some examples of what you can learn using Finland’s Retail Purchasing Power data:

All data is expressed in the national currency of Finland (Euro).

Access the Free Spotzi Explorer

Gain access to our free catalog of maps and dashboards. Find Postal Codes, learn more about global income differences or just get inspired by our community maps. Spotzi Explorer is our free solution for every marketer, researcher, student and beyond. Available as a stand alone solution and part of our price plans.

Get free access to Spotzi Explorer Read more
thumbnail Spotzi Audiences now available via Programmatic OOH

Blog

Spotzi Audiences now available via Programmatic OOH

Spotzi Audiences are now available on the programmatic Out-of-Home (OOH) platform by Sage+Archer (Vistar Media) for targeted Out-of-Home campaigns.