ICON

Age Groups The Netherlands

…
Datasets / Age Groups The Netherlands /
Demographics

Age Groups The Netherlands

The Netherlands · Age Groups

Curious about your clientele in The Netherlands? Wondering about which generation can be most often seen flocking to your store? Dive deep into customer insights using our population by age group data of The Netherlands. Whether your customers are down your street or across the globe, we empower you to pinpoint the ideal demographic for your marketing campaigns or projects. Our dataset offers intricate details on this country's age distribution.

What's included in this Age Groups & Gender data?

Each data variable is available as a sum, an average, or as a percentage of the total population within each selected area. This data is available at both the street and 4-digit postal code levels. Continue reading for the list of included data variables:

Population

  • Total Number Of Inhabitants

Age Categories

Available for the total, female, and male population.

  • Childhood: Age 0 - 5, Age 5 - 10
  • Adolescence, Teenager: Age 10 - 15, Age 15 - 20
  • Young Adult: Age 20 - 25, Age 25 - 30, Age 30 - 35, Age 35 - 40
  • Middle-Aged: Age 40 - 45, Age 45 - 50, Age 50 - 55, Age 55 - 60, Age 60 - 65
  • Elderly: Age 65 - 70, Age 70 - 75, Age 75 - 80, Age 80 - 85, Age 85 Years and Older

Age of Primary Household Maintainers

  • Age of Primary Household Maintainers: 15 - 24, 25 - 34.... 75 - 84, 85+*

Gender Statistics

  • Total Male Population
  • Total Female Population

Households

  • Total Number Of Households
  • Average Household Size

*Information is accessible at the 6-digit postal code level as part of an additional Demographics package.

  • Our Demographics package in the Netherlands is accessible at the smallest 6-digit postal code level, ensuring precision and granularity for users seeking specific audience information. The datasets and variables encompassed in this package empower users to explore and analyze the diverse demographic characteristics that shape Dutch society. Each data variable is available as a sum, or as a percentage of the total population within each selected area.

  • Understanding Dutch age demographics is a critical tool for marketers to create advertising that deeply resonates with their target audience. Different age groups possess unique preferences, values, and consumption habits. By delving into these demographics, marketers can tailor their messaging, visuals, and channels to craft more relevant and engaging campaigns.

    Whether you're catering to tech-savvy Gen Z, career-focused Millennials, or financially established Baby Boomers, age demographics provide invaluable insights for crafting advertising that not only captures attention but also fosters genuine connections with consumers, ultimately driving brand loyalty and sales.

    Spotzi Profiling and Targeting enable you to swiftly analyze age demographics and convert your insights into highly targeted marketing campaigns.

  • At the 4-digit postal code level, there are 4,072 areas in this dataset.

  • Spotzi Profiling simplifies gaining deeper insights into the demographics of your (potential) customers in The Netherlands. At Spotzi, you have the following options:

    • Location Profile: Gain insights into the people living around your location (e.g., store, billboard).
    • Customer Profile: Import customer addresses and create profiles based on their location.
    • Visitor Profile: Use high-quality data to identify store visitors or passersby near your billboard.
  • After analyzing your locations with Profiling, Spotzi Targeting helps you turn your analysis into action. Spotzi Targeting offers assistance in perfectly targeting your desired audience with various enticing options:

    • Postal Code Targeting: Export a list of Dutch postal codes containing your target audience for your next campaign.
    • Address Targeting: Reach your high-potential audience with a Direct Mail campaign using our address targeting, obtaining a list of matching addresses.
    • OOH Targeting: Dazzle your audience with an outdoor advertising campaign, utilizing over 300,000 billboard and screen locations to reach your best-fit audience.
    • Online Targeting: Target or retarget your audience online using our mobile device IDs.

Dataset information

Vintage:

2022

Level:

street

Source:

GFK

Data variables

No variables found

Access the Free Spotzi Explorer

Gain access to our free catalog of maps and dashboards. Find Postal Codes, learn more about global income differences or just get inspired by our community maps. Spotzi Explorer is our free solution for every marketer, researcher, student and beyond. Available as a stand alone solution and part of our price plans.

Get free access to Spotzi Explorer Read more
thumbnail Increase Campaign Effectiveness with Near Real-Time OOH Measurement

Blog

Increase Campaign Effectiveness with Near Real-Time OOH Measurement

We've seamlessly integrated near real-time OOH measurement dashboards. Discover the latest advancements in optimizing your outdoor campaigns and driving unprecedented success!